Stevia's great potential is the two key properties it combines: it is derived from a natural source, and it has no calories. These features meant that anticipation about what stevia could do was quite high even before it received official marketing approval in Europe . Early on, WILD invested in stevia research and development and acquired shares in the stevia manufacturer Sunwin International. In doing so, the corporation acquired solid expertise in terms of applications in different finished products. "We were perfectly prepared for the large demand, and we managed to launch the first products very quickly in places like Scandinavia and central Europe . More and more food and beverage manufacturers in Germany as well have been asking us about stevia over the course of the past year. There is great interest throughout Europe," states Silke Ortmann, product manager of sweetener systems at WILD.
The main criterion: the taste
WILD has joined forces with manufacturers to create several different products with stevia, including near waters, tea beverages, carbonated soft drinks as well as hard caramels, chewing gums and chocolate products. WILD's portfolio features different kinds of reb-A, and depending on the specification and market demand, the company can create low- or no-calorie products with compelling sensory profiles. Having an outstanding taste is critical if a food or beverage is to be a long-term success. "This is why we developed our 'Taste Optimization Technology,' which offsets the licorice-like and somewhat bitter aftertaste of stevia. We make it available to manufacturers in direct conjunction with premium stevia extracts," Silke Ortmann says. "Our customers very much appreciate this turnkey solution."
Developing market opportunities
In WILD's product portfolio to date, Sunwin Stevia™ was only used as an ingredient in foods and beverages. In the meantime, however, the company has also developed a stevia table-top sweetener. This allows manufacturers to distribute stevia as a finished product, thus developing further sales potential and market opportunities for the sweetener.
WILD produces the table-top sweetener in powdered form. It contains 60% rebaudioside A, which is known for its particularly good sensory properties, and can be processed in different forms such as tablets, powder or cubes. "We not only offer our customers Sunwin Stevia™, we also provide additional consultation in terms of packaging options, marketing strategies and labeling issues," Silke Ortmann says.
About WILD Flavors GmbH
WILD Flavors GmbH is headquartered in Zug , Switzerland , and is one of the world’s leading suppliers of natural ingredients to the food and beverage industry. The company’s management offices and production sites are located at Rudolf WILD GmbH & Co. KG in Eppelheim ( Germany ) as well as in Erlanger ( Kentucky , USA ). Eight further production locations in Europe, USA , Canada , China , and Dubai are part of WILD Flavors GmbH as well.
The WILD Flavors product portfolio of natural-flavor ingredients includes full flavor and ingredient solutions for the food and beverage industry, known as flavor systems, as well as individual components such as flavors and extracts, natural colors, concentrates, sweetening systems, specialty ingredients and seasonings, including functional flavors and healthy ingredients, taste modifiers, and fermentation technologies. WILD Flavors' competence of global supply markets as well as technologically advanced production processes brings value to our customers on a daily basis. www.wild.de or www.wildflavors.com
News source: http://www.wild.de/wild/ opencms/en/service/ press_room/news/stevia_one_year.html
About Sunwin Stevia International, Inc.
Sunwin Stevia International, Inc. engages in the areas of zero calorie, all natural sweeteners (Sunwin Stevia™ Extracts). As an industry leader in agricultural processing, Sunwin has built an integrated global firm with the sourcing and production capabilities to meet the needs of consumers throughout the world. For more info about Sunwin, please visit http://www.sunwininternational.com
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