- Mobile strategy is a critical component of IT planning in the next 24 months
- Almost 90% already or are planning a mobile strategy
- 38% are focusing on mobile offers and promotional redemptions as their top priority
- Software and systems integration is the biggest challenge to integrating a mobile strategy
- Customer engagement leads the desired objectives of mobile strategy with customer service, increased revenue and operational efficiencies also high priorities
priority as part of that planning.
"The survey results reinforces our efforts as we continue to help merchants, retailers and businesses by providing them with the SAMY solution ," said Walter Kostiuk, CEO of MobileBits. "It squarely addresses their mobile marketing needs and integration challenges by providing a complete turn-key solution that can be incorporated into almost any existing IT configuration."
To download a complimentary copy of the mobile marketing portion of the results, please click the following link 2013 MobileBits - IRUG Survey .
To learn more about MobileBits' SAMY solution, please visit www.samy.net .
To learn more about becoming a member of IRUG, please visit www.Intrug .org .
The International Retail Users Group has, for over thirty five years, provided a platform for hundreds of retailers and solution providers to advance retail systems technology. One of the last of the "true" user groups, it is owned and run by the representatives of the over 300 retail companies that make up it's membership. The group focuses on advancing the state of the art of retail technology for all aspects of the retail enterprise. It is an independently-run, mutual benefit organization of retailers, and providers of retail solution products and services . For more information, visit us at: www.Intrug .org .
About MobileBits Corporation
MobileBits, provider of SAMY, the fast growing 'Mobile Mall' that enables any merchant, retailer or brand to connect with mobile consumers in their local area through various touch points and helps increase sales. The solution provides business a complete set of tools to connect with, create and manage mobile campaigns, deals, offers, loyalty and rewards to a subscribed mobile consumer. MobileBits operates offices in Los Angeles, Sarasota, FL and Zurich, Switzerland. For more information, visit www.mobilebits.com or www.samy.net .
|Media contacts :||Brian Ehrlich
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