SARASOTA, Fla. - May 9, 2013 (Investorideas.com newswire) via PRWEB - MobileBits Corporation (OTCBB: MBIT) provider of SAMY, the award winning mobile marketing and engagement network, today announced a strategic agreement with DDR Corp. (DDR), to acquire ValuText, DDR's proprietary location-based mobile marketing solution, and to roll-out the SAMY solution to all DDR retail centers.
In an effort to complement and enhance their current mobile
solutions, MobileBits intends to integrate the ValuText location-based
functionality into the SAMY solution, resulting in additional
opportunities for merchants and consumers to interact. The existing 800
ValuText retailers representing more than 10,000 merchant locations and
over 1,200 campaigns will benefit immediately by the transaction. SAMY
will also be made available to all 14,000 individual DDR brand tenants
and SAMY marketing assets will be deployed to all DDR shopping centers
nationwide to support the rollout.
"This agreement represents an important evolution of our mobile
product offering," said Marty McGreevy, Senior Vice President &
Chief Marketing Officer for DDR. "The SAMY app's mission to deliver
relevant deals and customizable loyalty solutions will augur to the
benefit of DDR tenants and consumers alike. Given the wide-spread
adoption of incentive offerings delivered via smartphones, we are
excited to enhance our capability to meet this demand."
SAMY is an innovative 'mobile mall' application that allows
shoppers to gain instant access to the latest discounts, coupons and
loyalty cards via their mobile devices. By utilizing SAMY, DDR merchant
tenants have the opportunity to increase their consumer engagement and
loyalty strategies while simultaneously driving sales at their stores.
The SAMY app is free to consumers and can be downloaded to any iOS
device via the App Store. An Android app will also be available very
"We continually seek to expand the feature benefits of SAMY for
merchants to help deliver a comprehensive omni-channel marketing
strategy," said Walter Kostiuk, CEO of MobileBits. "This partnership
aligns us with a recognized leader in the retail marketplace that
supports our product direction."
Consumers using SAMY can customize their choices to meet their
preferences. They select what type of merchants, brands and/or retailers
they are interested in by subscribing to one or more merchants
storefronts in their local area. The SAMY application also allows
consumers to filter the types of products and services by category,
while at the same time, view all the offers and discounts available to
them in the SAMY network.
To learn more about SAMY, visit http://www.samy.net
To learn more about MobileBits, visit http://www.mobilebits.com
About MobileBits Corporation
MobileBits, provider of SAMY, the fast growing 'Mobile Mall' that
enables any merchant, retailer or brand to connect with mobile consumers
in their local area through various touch points and helps increase
sales. The solution provides
a complete set of tools to connect with, create and manage mobile
campaigns, deals, offers, loyalty and rewards to a subscribed mobile
consumer. For more information, visit http://www.mobilebits.com.
About DDR Corp.
DDR is an owner and manager of 445 value-oriented shopping centers
representing 116 million square feet in 39 states, Puerto Rico and
Brazil. The company's assets are concentrated in high barrier-to-entry
markets with stable populations and high growth potential and its
portfolio is actively managed to create long-term shareholder value. DDR
is a self-administered and self-managed REIT operating as a fully
and is publicly traded on the New York Stock Exchange under the ticker
symbol DDR. Additional information about the company is available at http://www.ddr.com
For More Information
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This article was originally distributed on PRWeb. For the original version including any supplementary images or , visit http://www.prweb.com/releases/2013/5/prweb10714569.htm
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