This one #Food #Market
Grew Nearly Twice as fast as the Total US #Retail Food Market;(CSE: $RSF.C)
(CSE: $EATS.C) (TSXV: $VERY.V) (TSXV: $BABY.V) (TSXV: $NEXE.V) @Rritual_IR @EatBeyondGlobal @TheVeryGoodFood
@ElseNutrition @nexeinnovations
Premium #PlantBased
Products Hitting Mainstream #Retail Markets
Point
Roberts WA, Delta, BC –April 8, 2021 - Investorideas.com, a leading
investor news resource covering functional mushrooms and plant-based food
alternatives releases a special report on the numerous plant-based product
launches in the US and Canada, both in traditional brick and mortar retail and
online sales, featuring Rritual Superfoods Inc. (CSE: RSF) (FWB: 0RW). This growing trend speaks to the major shift
in the food and beverage industry towards sustainable plant-based alternative
products driven by more eco-friendly and health conscious consumerism.
Read this article,
featuring Rritual in full at https://www.investorideas.com/news/2021/lohas/04081Plant-Based-Products-Retail-Market.asp
Progressive
Grocer reports, “The plant-based
food market grew nearly twice as fast as the total U.S. retail food market,
which increased 15% in 2020 as the pandemic closed down restaurants and
consumers stockpiled food while hunkering down at home. Fifty-seven percent of
households now buy plant-based foods, up from 53% in 2019. The data, which PBFA
and GFI commissioned from wellness-focused data technology company SPINS, was
customized to target only plant-based products that directly replace
animal-based products.”
Rritual Superfoods Inc. (CSE: RSF) (FWB: 0RW), a functional superfood
company that creates plant-based elixirs which support immunity, focus and
relaxation, recently announced that
the Company's premium brand of functional superfoods will launch in Rite-Aid
stores throughout the USA in Q2 and Q3.
"This first national retail rollout is
a major achievement for the Rritual brand. It validates both supply and demand
for the category, specifically our product quality and the rapidly growing
interest of consumers in functional superfoods," said Mr. David Kerbel,
Rritual Superfoods CEO.
"We are striving to not only lead this
emerging category, but to define it. A significant part of achieving that goal
is accomplished through gaining the trust and support of consumers through top
tier retailers such as Rite-Aid."
Rritual has scaled its production to meet
growing demand, with a strategic sales and marketing focus aimed at major
retailers across the USA in 2021. The Rite-Aid rollout will be phased toward
reaching 1000 retail stores, in addition to Rite-Aid's ecommerce platform.
Rritual's retail strategy is disruptive. The Company is aiming at national
retailers rather than regional rollouts in order to gain market share and
category defining leadership.
Rite-Aid will carry Rritual's full product
line, including:
●
Chaga IMMUNE with adaptogens
Eleuthero Root and Astragalus to support healthy immune function and well-being
all year round.
●
Lion's Mane FOCUS with adaptogens
Rhodiola Rosea Root and Bacopa to support brain health and cognitive function.
●
Reishi RELAX with adaptogen
Ashwagandha and cacao to help the body adapt to stress.
Rritual product offerings are all
USDA-certified organic and are a caffeine-free option that can be mixed with
other beverages or enjoyed by itself. Rritual's proprietary Immune-Synergy Six
Mushroom Blend is the only functional health product on the market that
contains a daily prebiotic blend which nourishes a healthy gut microbiome and
facilitates balanced digestive function.
David Kerbel, CEO of Rritual Superfoods
Inc. in
an interview recently discussed Rritual Superfoods line of functional
mushroom and adaptogen formulations, as well as the growing 'Superfoods' and
'Functional Foods' categories as a whole.
According to Grandview Research, "The global
superfoods market size was estimated at USD 137.0 billion in 2018 and is
projected to ascend at a CAGR of 7.9% over the forecast period. Growing
consumer interest in a healthy diet and wellness benefits has led to a thriving
food & beverage industry in the recent past and this trend is expected to
continue over the forecast period. This, in turn, is projected to propel the
demand for superfoods in the coming years."
ELSE
NUTRITION HOLDINGS INC. (TSXV:
BABY)
(OTCQX:
BABYF),
a plant-based baby, toddler and children’s nutrition company, is also upping
distribution, having recently announced that it has signed
a distribution agreement with US-based Imperial Distributors of Worcester,
Massachusetts. Imperial is recognized throughout the Northeast, South Atlantic
and Midwest United States as a leader in distribution, merchandising and
category management.
"Partnering with Imperial distribution
offers a regional view and a strategic relationship with several regional
mid-tier and key accounts in New England and beyond. They're indeed a
distribution leader throughout the Northeast and Mid-Atlantic states," said
Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. "We look forward to
Imperial playing a key role in our growth in this core region, commencing with
Big Y in April of this year," she added.
This follows their previous
announcement of rolling out its
Plant-Based Complete Nutrition for Toddlers at over 100 Raley's, Bel Air
Markets and Nob Hill Foods locations in Northern California and Nevada in April
2021.
"This marks excellent distribution
growth for our organization. We've decided to strategically secure rapid
coverage in the Northern California and Nevada regions, and this listing with
Raley's greatly advances us on this path," said Ms.Yitzhak. "Raley's
maintains a family-owned culture with a true understanding and commitment to
the customer experience. They have championed health and wellness for generations
and are helping to change the way people eat. This aligns with the Else mission
of bringing sustainable, better-for-you, balanced nutrition solutions and
touching lives in a meaningful way."
Eat
Beyond Global Holdings Inc. (CSE:
EATS) (OTC:
EATBF), the
first fund in Canada focused on investing in global companies that are
developing and commercializing innovative food products including alternatives
to meat, seafood, eggs, and dairy, recently announced the success of its
recent investment in The Very Good Food
Company Inc. (TSXV: VERY) at a price of
$0.25 per Common Share.
The Very Good Food Company Inc. is an
emerging plant-based food technology company that designs, develops, produces,
distributes and sells a variety of plant-based meat and other food
alternatives. Their mission is to employ plant-based food technology to create
products that are delicious while maintaining a wholesome nutritional profile
and to date they have developed a core product line under The Very Good
Butchers brand.
VGF completed its initial public offering
including the full exercise of the over-allotment option by the agent for the
Offering, Canaccord Genuity Corp., led by Portfolio Manager and Investment
Advisor, Cary Pinkowski, resulting in the issuance of 16,100,000 common shares
of the Company at a price of $0.25 per Common Share for gross proceeds of
$4,025,000.
“We are thrilled to see The Very Good Food
Company, another major plant-based IPO, mirroring the success of Beyond Meat.
There is clearly extraordinary confidence in this market, and enormous demand
for plant-based products,” said Patrick Morris, CEO of Eat Beyond. “We are
excited to continue investing in this growing sector and continuing to be a
part of more success stories like this one.”
This follows Eat Beyond Global Holdings
Inc.'s more recent announcement that it has been
selected as one of just 21 companies worldwide to be included in the
VegTech™ Index.
The VegTech™ Index is the first index of
its kind and includes leading publicly traded plant-based companies. The goal
is to provide a fiscal scoreboard using market cap-weighted performance to show
the overall financial health and strength for the sector.
"Investors can always look at the Dow
Jones or NASDAQ for a look at general market numbers and averages for major
companies," Morris said. "But this new index is a great opportunity
for investors and analysts to be able to access a snapshot of the growing
plant-based and alternative food market specifically."
NEXE
Innovations Inc. (TSXV:
NEXE)
(OTC:
NEXNF),
a leader in plant-based compostable technology and advanced materials
manufacturing based in British Columbia, Canada, is going a slightly different
route to market, having recently announced launching its
highly anticipated Xoma Superfoods eCommerce store.
The company has developed one of the only
patented, fully compostable, plant-based, single-serve coffee pods for use in
leading single-serve coffee machines. The proprietary NEXE pod is designed to
reduce the significant environmental impact caused by single-serve pods, >40
billion of which are discarded every year. With over $30M raised to date from equity
and government funding and over five years of R&D, NEXE is well-positioned
to meet the growing demand for environmentally friendly and sustainable
products in the single-serve coffee sector and beyond
Xoma Superfoods is NEXE's in-house coffee
and superfoods brand, launching with a line of high-quality coffees packaged
exclusively in single serve, fully compostable, plant-based NEXE pods. XOMA
capsules work in Keurig single-serve brewing systems and are now available in
12-count.
"Xoma products provide convenience,
making it easy to integrate more superfoods into your diet without creating
additional waste, or making a mess of your kitchen," said Ash Guglani,
President of NEXE. "We have spent five years developing our NEXE pod, and
we are proud to launch it into the market with our Xoma Superfood
coffees."
"This is a major milestone for NEXE
and Xoma. Our initial pilot launch of our 3-count packages of Xoma Coffee
fortified with MCT sold out within 24 hours," he continued. "Our
customers have patiently waited for this day, and we are very excited to fully
launch."
NEXE pods are fully compostable and meet
international standards for certification as compostable materials, without the
need to disassemble the pod after use. Over 40 billion petroleum-based
single-serve coffee pods end up in landfills around the world every year, where
they can take hundreds or thousands of years to break down.
According to one
recent article,
“The plant-based category has evolved to the point that retailers can’t limit
who they consider the plant-based shopper,” said Dawn Vanlandingham, head of
retail for SPINS. “They should now assume everyone is a potential plant-based
buyer and educate them enough to see the possibilities. Between the innovation
in plant-based products and the gradual return to less restrictive shopping
measures, 2021 offers many opportunities for retailers to appeal to more
customers and expand their plant-based offerings.”
Looking at how this translates to
investing, Good Food Institute reported,“This strong
growth in retail sales is a welcome compliment to equally impressive growth in
investment dollars in the plant-based space. A record $2.1 billion was invested
in plant-based food companies in 2020, highlighting growing interest in
plant-based foods from both consumers and investors.”
Whether you are looking at functional
mushrooms, plant-based meat and dairy alternatives, medicinal mushrooms and
cannabinoid medications, fungal soil and waste remediation or even hemp and
plant-based textiles and plastics, it is clear the age of plants is upon
us.
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