#Automakers Gearing up for Better #EV #Batteries –#Stocks to watch (NYSE: KULR) (NASDAQ: NKLA) (NYSE: F) (NYSE: GM) @KULRTech @nikolamotor @Ford @GM

#Automakers Gearing up for Better #EV #Batteries –#Stocks to watch (NYSE: KULR) (NASDAQ: NKLA) (NYSE: F) (NYSE: GM) @KULRTech @nikolamotor @Ford @GM

 

Vancouver, Kelowna, Delta, BC – August 22, 2023 - Investorideas.com, a leading investor news resource covering clean energy and battery stocks releases a special news report on automakers and the need for better and safer EV batteries,  featuring KULR Technology Group, Inc. (NYSE:KULR), a leading energy management platform company accelerating the global transition to a sustainable electrification economy.

 

Read this article, featuring KULR in full at https://www.investorideas.com/news/2023/renewable-energy/08221Stocks-for-EV-Batteries.asp

 

Recent research shows estimates that the USD 49.0 billion electric vehicle battery market will reach USD 421.1 billion by 2032. Globally renowned automakers such as General Motors (NYSE: GM), BMW, Volkswagen and Ford Motor Company (NYSE: F) are increasing their focus on introducing various types of electric vehicles to the market.

 

With the big push for electric vehicles, the battery story is still evolving, especially when it comes to safety.

 

With a mission of batter safety, KULR Technology Group, Inc. (NYSE: KULR) recently announced it received a contract from one of the world’s top-selling automakers for testing and analysis of high-energy battery cells for its next generation electric vehicles. The Company will implement its KULR ONE Design Solutions (“K1-DS”) platform to accelerate design readiness for the Automaker's advanced EV roadmap.

 

From the news: KULR’s rigorous testing protocols incorporate its extensive spaceflight expertise and proprietary KULR ONE Design Solutions to deliver what KULR believes to be the world’s most rigorous testing platform for battery safety. These tests include Fractional Thermal Runaway Calorimetry, bomb calorimetry, and impingement zone mapping. By providing a uniquely thorough cell-level characterization of the customer’s cells, KULR is able to provide its customers what it believes to be globally unique insight into how to optimize battery safety.

 

From the news: Recently, EV automakers have been looking to high-performance, silicon-anode batteries and other technologies to improve the driving range and cut costs of future electric vehicles. Batteries utilizing silicon as an alternative to graphite - anodes commonly employed in present-day batteries - have demonstrated the capability to achieve substantially greater energy density and accelerated charging rates making KULR’s industry standard setting rigorous testing and safety solutions even more essential and mission critical.

 

"Understanding high power and high-energy cell safety, whether it's lithium-ion, solid state, or silicon-anode, is absolutely essential if automakers want to develop a best in breed battery cell," commented KULR CEO Michael Mo. "KULR utilizes a superior testing protocol for analyzing battery characteristics regardless of cell chemistry. K1-DS accounts for all testing variability -- including the continuous swelling and shrinking during charging and discharging in silicon anodes. Ultimately, through our in-development AI applications learning from this testing data, we believe that KULR is strategically positioned to continue delivering best-in-class solutions for end-to-end battery safety across all applications and all cell chemistries."

 

From the news: According to a projection by the International Energy Agency in April 2023, electric vehicles, encompassing both fully electric and plug-in hybrid models, are anticipated to account for 35 percent of new vehicle sales worldwide by 2030.

 

KULR also just announced second quarter 2023 financial results and full-year revenue guidance.

 

From the news: Revenues: In the second quarter ended June 30, 2023, revenue increased to $2.7 million from $0.6 million reported in the same period last year for an approximately 360% increase. Contract Services revenue increased over 2300%, with second quarter 2023 contract services revenue of approximately $0.7 million versus $0.03 million in the prior year period. Product revenue for the quarter ending June 30, 2023, was approximately $2.0 million from approximately $0.6 million the same period last year for an increase of over 250%.

 

From the news: KULR Chief Financial Officer Shawn Canter affirmed: “KULR posted a strong second quarter with over 350% revenue growth over the same quarter last year. KULR recorded more revenue in the first half of 2023 than all of 2022. These impressive growth figures demonstrate our team, technology, and standard setting solutions, continue to address mission critical needs across industries. Management is increasingly excited by this trend in growth, pipeline, and prospects. Given what our team is seeing today, management estimates 2023 full year revenue between $10 million and $14 million.”

 

Just how much of an issue is battery safety?  Ask Nikola Corporation (NASDAQ: NKLA) when it’s stock was punished following news on August 11^th. 

 

“The safety of customers, dealers and team members are Nikola’s top priority. Nikola Corporation, a global leader in zero-emissions transportation and energy supply and infrastructure solutions, via the HYLA brand, today provides the preliminary results of its battery pack investigations and as a precautionary measure, announces a voluntary recall of approximately 209 Class 8 Tre battery-electric vehicles (BEVs). Nikola is currently in the process of filing this voluntary recall with the National Highway Traffic Safety Administration (NHTSA) and is placing a temporary hold on new BEV sales until a resolution is in place.”

 

From the news: These actions do not affect the hydrogen fuel cell electric vehicle (FCEV) currently in production as the truck’s battery pack has a different design.

 

From the news: Following an August 10 presentation of preliminary findings from Exponent, a reputable third-party investigator, a coolant leak inside a single battery pack was found to be the probable cause of the truck fire at the company’s headquarters in Phoenix, Ariz. on June 23, 2023. The findings were further corroborated by a minor thermal incident that impacted one pack on an engineering validation truck parked at the company’s Coolidge, Ariz. plant on Aug. 10. No one was injured in either incident.

 

From the news: Internal investigations from Nikola’s safety and engineering teams indicate a single supplier component within the battery pack as the likely source of the coolant leak and efforts are underway to provide a field remedy in the coming weeks.

 

Ford Motor Company (NYSE: F) also had its share of EV battery safety issues earlier this year.

 

Fordauthority.com reported on the issue: “The Ford F-150 Lightning has faced its fair share of production woes in recent weeks, all of which started when a single pickup caught fire in a holding lot. The cause of that problem stemmed from its battery – which is supplied by SK On – and has since been identified and corrected, according to that company and The Blue Oval. 2023 Ford F-150 Lightning production is expected to restart at the Rouge Electric Vehicle Center today, March 13th, while employees at that facility and the Rawsonville Components Plant – where the Lightning’s battery packs are assembled – will soon be back at work. Now, however, a total of 18 Ford F-150 Lightning models are bering recalled over this same battery issue, according to CNBC.”

 

Back on track, Ford Motor Company reported early this month it has resumed production of the F-150 Lightning following a six-week shutdown to expand and retool the Rouge Electric Vehicle Center plant to triple manufacturing capacity of the award-winning electric truck.

 

From the news: With the expansion, Ford will have ability to produce the F-150 Lightning at an annualized rate of 150,000 units by this fall. 

 

Betting on improved battery safety, General Motors Co. (NYSE: GM) announced in late June that it acquired substantially all the assets of Israel-based battery software startup ALGOLiON Ltd. for an undisclosed sum.

 

From the news: The acquisition was led by the newly formed Technology Acceleration and Commercialization (TAC) organization, a group within GM that works to identify emerging technology that can support GM’s leadership position in battery development through investments, acquisitions or partnerships.

 

From the news: ALGOLiON, which received early support from the Israeli Innovation Authority, was founded in 2014 by Niles Fleischer, Ph.D., and Alex Nimberger, Ph.D. The company has developed sophisticated software that uses data streams from EV battery management systems to help identify anomalies in cell performance to ensure proper vehicle health management and provide early detection of battery hazards including thermal runaway propagation events. Dr. Fleischer has more than 40 years of experience in the battery industry and more than 80 patents in the field, while Dr. Nimberger has deep military and civilian experience in all aspects of lithium-ion battery operating modes and effects analysis.

 

From the news: ALGOLiON’s software, coupled with GM’s internal capabilities and vast experience in delivering best-in-class products at scale, can greatly accelerate time-to-market of a cost-effective early hazard detection system for the benefit of millions of GM’s customers worldwide. 

 

“ALGOLiON has developed cutting edge battery analytics and prediction software that will help General Motors deliver great performing EVs for our customers,” said Gil Golan, Vice President, TAC.

 

Looking at the need for better and safer EV batteries, The Financial Post points out a very valid point as we experience global heat domes, “Consider it ironic, or at least a little poetic: Electric vehicles, great for combating climate change, don’t do well in extreme heat. It’s a paradox being thrown into relief as multiple US states bake under heat waves that are becoming more frequent and more intense.”

 

The EV and battery markets continue to evolve as new safety, range and infrastructure issues arise. For consumers and investors in the sector, the best battery is still to come.

 

Visit the clean energy and battery stocks free directory at Investorideas.com

https://www.investorideas.com/Enviro_Stocks/Stock_List.asp 

 

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Breaking #AI #Stock News: GBT (OTC PINK: $GTCH) #IP #Technology Portfolio and Other Updates; @gbtt_inc

Breaking #AI #Stock News: GBT (OTC PINK: $GTCH) #IP #Technology Portfolio and Other Updates; @gbtt_inc 

 

 

SANTA MONICA, Calif. - August 22, 2023 (Investorideas.com Newswire) GBT Technologies Inc. (OTC PINK: GTCH) ("GBT" or the "Company"), is pleased to provide an update with respect to its intellectual property portfolio ("IP"), vested under GBT Tokenize Corp., GBT’s 50% subsidiary ("Tokenize"), and other news.

 

Read this news, featuring GTCH in full at https://www.investorideas.com/CO/GOPH/news/2023/08221IP-Technology-Portfolio-Updates.asp

 

As disclosed before, through Tokenize, the Company entered into two transactions selling certain IP to third parties. As a company with a considerable IP portfolio, developing technology platforms takes considerable effort, the Company is continuing to focus on its core competency of Research & Development ("R&D") through the self-developing of a targeted technology IP portfolio combining patents, trade secrets and prototypes.

 

GBT Portfolio Growth 1st & 2nd Q 2023

GBT, through Tokenize, now holds 18 patents and has 26 pending submissions within the following domains: asset tracking, 3-D MP Microchip Design (semiconductors), EDA software-tools, ID, cyber security, pattern recognition, tele-health, health, AI, Avant! -AI (Via Avant Technologies, Inc - OTC QB: AVAI), computer vision systems, IoT, mesh networks and radio networks. The Company will continue to focus on delivering a steady stream of new IP and fresh new ideas, with the goal of creating high value technology patents since it switched to an IP business model three years ago.

 

GBT 3rd Q 2023 Highlights:

• 20% overall IP Portfolio growth in the first two Qs 2033 delivering a steady stream of patents.
• GBT 2nd Quarter financials LINK
• Purchase agreement AVIA LINK
• Purchase agreement BNIX LINK

GBT purchase agreements signed 2nd Q 2023

"With two signed purchase agreements this year we have now laid the groundwork proving that the company can generate attractive IP for current technology markets and companies. I personally maintain that our unique IP Strategy with the goal of building shareholder value has the potential for creating value faster than older traditional ways. Creating, selling and licensing IP is a long-complicated process but patents create long term opportunities, value, and IP security for large and small companies. Our latest patents with Magic2 EDA software and the 3-D chip have reached a more mature protection level and we believe we can finally safely engage with partners trying to create the next generation of microchips. We are excited to finally be presenting these technologies to potential partners," provided Mansour Khatib, CEO of GBT.

 

About Us

GBT Technologies, Inc. (OTC PINK: GTCH) ("GBT") (http://gbtti.com) is a development stage company which considers itself a native of Internet of Things (IoT), Artificial Intelligence (AI) and Enabled Mobile Technology Platforms used to increase IC performance. GBT has assembled a team with extensive technology expertise and is building an intellectual property portfolio consisting of many patents. GBT's mission, to license the technology and IP to synergetic partners in the areas of hardware and software. Once commercialized, it is GBT's goal to have a suite of products including smart microchips, AI, encryption, Blockchain, IC design, mobile security applications, database management protocols, with tracking and supporting cloud software (without the need for GPS). GBT envisions this system as a creation of a global mesh network using advanced nodes and super performing new generation IC technology. The core of the system will be its advanced microchip technology; technology that can be installed in any mobile or fixed device worldwide. GBT's vision is to produce this system as a low cost, secure, private-mesh-network between all enabled devices. Thus, providing shared processing, advanced mobile database management and sharing while using these enhanced mobile features as an alternative to traditional carrier services.

 

Forward-Looking Statements

Certain statements contained in this press release may constitute "forward-looking statements". Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements because of various important factors as disclosed in our filings with the Securities and Exchange Commission located at their website ( http://www.sec.gov). In addition to these factors, actual future performance, outcomes, and results may differ materially because of more general factors including (without limitation) general industry and market conditions and growth rates, economic conditions, governmental and public policy changes, the Company's ability to raise capital on acceptable terms, if at all, the Company's successful development of its products and the integration into its existing products and the commercial acceptance of the Company's products. The forward-looking statements included in this press release represent the Company's views as of the date of this press release and these views could change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of the press release.

 

Contact:

Mansour Khatib, CEO
info@gbtti.com

 

GBT Technologies Inc. (OTCQB:GTCH) is a featured tech stock on Investorideas.com

 

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Investor Ideas #Potcasts, #Cannabis News and #Stocks on the Move: (NASDAQ: $TLRY) (NASDAQ: $CGC) (OTCQX: $CURLF) (NASDAQ: $OGI)

 

 

Investor Ideas #Potcasts, #Cannabis News and #Stocks on the Move: (NASDAQ: $TLRY) (NASDAQ: $CGC) (OTCQX: $CURLF) (NASDAQ: $OGI)

 

Delta, Kelowna, BC, August 21, 2023 (Investorideas.com Newswire), investorideas.com,  a global news source covering leading sectors including marijuana and hemp stocks and its potcast site  release today’s podcast edition of  cannabis news and stocks to watch plus insight from thought leaders and experts.

 

Listen to the podcast:

https://www.investorideas.com/Audio/Podcasts/2023/082123-Cannabis.mp3

 

Read this in full at https://www.investorideas.com/news/2023/cannabis-potcasts/08211TLRY-CGC-CURLF-OGI.asp

 

Hear Investor ideas cannabis potcast on iTunes  

 

Hear the investor ideas potcast on Spotify

 

Today’s podcast overview/transcript:

 

We’re back! After two months away we are back to discussing cannabis news and the industry as it stands today.

 

In today’s podcast we go over a few public company announcements, how these announcements are indicators of overall industry trends and where the cannabis industry goes next.

 

Canopy Growth Corporation (TSX: WEED) (Nasdaq: CGC) announced last Thursday that it has entered into an agreement to sell its Hershey Drive facility in Smiths Falls, Ontario, as part of the Company's transformation to a simplified, asset-light operating model. Canopy Growth will retain its Smiths Falls-based post-harvest manufacturing facility.

 

Pursuant to the terms of the Agreement, the Facility will be sold to Hershey Canada, Inc. for cash consideration of approximately CAD$53 million.

 

"We are pleased to have reached an agreement with Hershey on this important sale. This is the latest milestone in our focused effort to reduce costs and further enhance our balance sheet," said David Klein, Chief Executive Officer of Canopy Growth. "Each of the steps we have taken as part of our transformation to a simplified, asset-light operating model supports our ability to deliver in-demand products from brands our customers love, with greater agility and less execution risk. Once again, we have demonstrated Canopy Growth's ability to achieve significant organisational and operational change to position the Company for future growth in the Canadian market."

 

"Our intent to purchase the Hershey Drive property in Smiths Falls is another example of the strategic investments we're making in our supply chain network and our Canadian operations to support growth," said Jason Reiman, Chief Supply Chain Officer, The Hershey Company.

 

Upon the completion of the Transaction, Canopy Growth will have sold a total of seven properties for an aggregate gross amount of approximately CAD$155 million since April 1, 2023. Net proceeds received from the sale of the Facility will be used primarily to pay down the Company's senior secured credit facility.

 

The sale of the Facility follows the centralization of post-harvest manufacturing at the Company's former beverage facility in Smiths Falls, as well as the consolidation of all flower cultivation in the Company's purpose-built sites in Kincardine, Ontario, and Kelowna, British Columbia.

 

By centralising the Company's core activities in purpose-built facilities and working with contract manufacturers for edibles, beverages, and vape products, Canopy Growth has optimised its capability to deliver winning products with greater agility and at improved margins, while reducing execution risks and investment in permanent capacity.

 

Shawn Pankow, mayor of Smiths Falls, said Hershey coming back to the town is significant for the community that relied on the employer for decades before it shut down in 2007.

 

“It’s almost like that time warp effect. Are we going back in time? Is this really 2023 or are we back here in 1960 when the Hershey story first started in Smiths Falls,” Pankow said in a Global News interview Thursday.

 

Canopy Growth unfortunately does not stand alone in this trend of consolidation for debt financing when looking at the Canadian Cannabis landscape. Several companies of varying sizes have announced layoffs, closures and selling off of assets, primarily production facilities, over the last two years.

 

There is no singular factor to blame for this but rather a myriad of issues the industry faces such as high taxation, regulatory inconsistencies and issues, low sales and product loss, oversaturation in the market, price competition with the illicit market as well as the overall inflation being witnessed in Canada and the U.S.

 

On a different side of the cannabis story, Tilray Brands, Inc. (Nasdaq: TLRY) (TSX: TLRY), last week announced the acquisition of the remaining 57.5% equity ownership of Truss Beverage Co.™ from Molson Coors Canada (NYSE: TAP).

 

THC beverages present a significant opportunity to engage legal-aged consumers who haven’t explored cannabis as a lifestyle, medical, or functional choice. In Canada, with over 10.6 million potential consumers remaining untapped, cannabis beverages are almost $100MM at retail. Regulatory shifts are expected to facilitate market entry for beverages, with the possibility of on-tap THC options in restaurants and bars promising substantial growth for this category. Over time, we expect the regulatory landscape for beverage distribution to evolve, with authorities re-evaluating their consumer policies. We expect this shift to fuel strong growth in the market for cannabinoid-based beverages, catering to diverse needs and occasions.

 

Blair MacNeil, President, Tilray Canada, said, “In addition to acquiring full and direct ownership of a stable of high-growth brands, this acquisition further strengthens Tilray’s #1 cannabis market share position in Canada and positions the company at the forefront of the adult-use beverage sector. We are excited to build upon our leading portfolio of beloved cannabis brands and to further diversify our product offerings while broadening our consumer reach and enhancing consumer’s lives.”

 

This follows the company’s previous announcement to acquire eight beer and beverage brands from Anheuser-Busch (NYSE: BUD). Upon satisfaction of customary closing conditions, Tilray will acquire Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy. The transaction includes current employees, breweries and brewpubs associated with these brands. The purchase price will be paid in all cash and the transaction is expected to close in 2023.

 

These beer and beverage brands possess the hallmarks of strong consumer loyalty and further diversify Tilray’s growing U.S. beverage alcohol segment. The expected sales volume of the acquired brands will elevate Tilray Brands to the 5th largest craft beer business position in the U.S., up from the 9th, with current brands SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company and Green Flash Brewing Company. Tilray Brands also owns Breckenridge Distillery, the award-winning spirits brand and the World’s Best Blended Whisky, and Happy Flower CBD sparkling non-alcoholic cocktails.

 

Irwin D. Simon, Chairman and CEO, Tilray Brands, said, “Today’s announcement both solidifies our national leadership position and share in the U.S. craft brewing market and marks a major step forward in our diversification strategy. We are excited to work with the teams behind these iconic brands that command great consumer loyalty and have a history of delivering strong award-winning products with tremendous growth opportunities. Tilray is fully committed to invest in and champion the future of the U.S. craft beer industry by fueling new innovation that excites and further accelerates the growth of its consumer base.”

 

Mr. Simon continued, “Leveraging the deep CPG expertise of Tilray’s leadership team and acquisition integration track record, we intend to drive both revenue and cost synergies, while significantly expanding national distribution to coveted markets across the U.S. and internationally. In a matter of three years, Tilray has solidified its leadership position in the craft beer industry, and we fully intend to be that change agent that reinvigorates the sector. Upon federal cannabis legalisation, we expect to leverage our leadership position, wide distribution network and portfolio of beloved beverage and wellness brands to include THC-based products and maximise all commercial opportunities.”

 

Andy Thomas, President, The High End at Anheuser-Busch said “Tilray Brands reached out to us early this year with interest in purchasing these brands and breweries, and since then, we’ve had many positive conversations that led to today’s announcement. The talented people behind these brands and breweries, along with our significant investments in them over the years, have positioned them for a bright future with Tilray Brands. We are committed to working with Tilray Brands over the coming months to ensure this is a smooth transition for the people who are working every day to get these amazing beers and beverages to consumers across the U.S.”

 

Tilray is obviously positioning itself to be a leader in the beverage sector, both with cannabis beverages, alcoholic beverages and functional beverages. By focusing on different verticals the company is in a good position if and when regulations change in Canada or legalisation shifts in the U.S. but when it comes to regulatory changes in the cannabis industry, we have seen many promises go unfulfilled.

 

This brings us to news out of the E.U. with Germany’s cabinet announcing the approval of a controversial groundbreaking bill on Wednesday of last week that would allow adults to buy and possess small amounts of cannabis for recreational use.

 

The decision, which still has to be passed by parliament, would allow them to possess up to 25 grams and grow a maximum of three plants for their personal use.

 

They would also be able to buy the drug by joining non-profit “cannabis clubs” which will be allowed to have a maximum of 500 members.

 

Currently, cannabis can be legally produced and used in the country for limited medical needs.

 

Chancellor Olaf Scholz hopes the law will curb the black market, protect consumers against contaminated marijuana, and reduce drug-related crime.

 

“We want to limit consumption and make it safer, especially for children and young people. But we do not want to expand it,” said health minister Karl Lauterbach in a news conference.

 

"What we also do is offer preventive measures for those who are caught. And in the case of problematic consumption, the youth welfare offices are even called in so that we don`t let this slide," he added.

 

However opposition parties have warned that it will encourage the use of the drug and put minors at risk, while a grouping of judges has said it will likely increase rather than decrease the burden on the judicial system.

 

Lawmakers will debate the bill on their return from summer break on September 4th.

 

While there is no assurance this bill is passed in full or how this will play out, again many promises go unfulfilled when it comes to cannabis, some companies are already buying in.

 

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF)  who just today announced that it has commenced adult use sales at its Manchester, Connecticut location, is also eyeing the outcome in Germany..

 

In a recent article from the Financial Times, Curaleaf expects to start selling the drug for recreational purposes in Germany by the end of next year, targeting a potential windfall after Olaf Scholz’s government agreed to broaden its use. Curaleaf expects the market for recreational use in Germany will grow significantly following the legalisation.

According to a survey cited by the government, 4.5mn Germans claimed to have smoked marijuana at least once last year.

“Many people will be coming into cannabis for the first time and trying it out,” said Miles Worne, president of Curaleaf International, a London-based subsidiary of the US company. He pointed to how recreational sales of cannabis have surpassed those for medical use in American states that have lifted restrictions in recent years. “We will do everything we can to build up the business,” said Worne, adding that he expected to start selling to customers in Germany by the end of 2024.

 

While Curaleaf made 60 per cent of its $1.3bn in revenue last year from customers using the drug for recreation, profits have been harder to generate in the nascent and heavily regulated legal industry. The group reported a loss of $370mn last year.

 

Stephen Murphy, chief executive and co-founder of London-based cannabis consultancy Prohibition Partners, said he expected delays to the German rollout of the new plans “as with any domestic policy related to cannabis”. Most cannabis companies in Germany did not expect the change would generate significant revenues quickly, he said, but added that the medical market would benefit from the move as public awareness around cannabis would “grow the patient base and make it easier to access”.

 

There has been heavy speculation around the potential of the E.U. marketplace for the cannabis industry since federal legislation in Canada, however so far we have seen only minor growth in the medical industries and strong opposition to any form of recreational sales. There is potential that Germany could open the door to recreational use, but when looking at the overall trends towards cannabis consumption in the E.U. this seems unlikely as of right now.

 

Lastly we see Organigram Holdings Inc. (NASDAQ: OGI) (TSX: OGI), who announced the relaunch of one of Canada’s best known cannabis brands, Trailblazer, exemplifying the Company’s commitment to keeping consumer insights at the heart of its brand and product development strategy.

 

More than a year in the making, Trailblazer’s modernised brand identity and revitalised product lineup represent a significant opportunity to connect with a large and important consumer segment whose needs were previously unmet by the Organigram brand portfolio. Featuring THCV gummies, CBG infused pre-rolls and a high-potency 1x0.5g pre-roll, Trailblazer will re-enter the market with a range of differentiated offerings.

 

According to the Company’s segmentation research, the target audience for the new Trailblazer brand identity represents approximately $1.2B in total cannabis retail sales. One key differentiating factor for this segment is the prioritisation of whole-plant wellness and the self-administered benefits of the cannabis plant for restorative needs such as relaxation as opposed to pure recreational product enjoyment. They also prefer high THC products and the presence of minor cannabinoids.

 

"By understanding the unique preferences and aspirations of our Trailblazer target audience, we strived to create a deeply rewarding brand experience that fosters a sense of understanding, positivity, and empowerment. The brand positioning reflects the emotional aspirations of this consumer segment, reflecting a brand that is designed for a modern legal cannabis consumer. Trailblazer aims to create a positive and uplifting experience for its consumers, supporting them in their cannabis journey", says Megan McCrae, Senior Vice President, Marketing and Communications at Organigram.

 

We have seen many attempts to bring about brand recognition and awareness within the cannabis industry but so far most companies have struggled to make much inground. We may see more companies try to refocus on where they have seen some success as the industry continues to have issues in both Canada and the U.S. and this is most likely a good thing overall as brand oversaturation and the massive growth of new companies we saw early on with legal adoption has only hindered the industry in the long term.

 

When looking at the industry as a whole we are certainly in a time of consolidation and restructuring and hopefully we will see a stronger more competent industry moving forward.

 

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