New York, New York - August 8, 2012 (Investorideas.com newswire,
www.beveragestocks.com)
Investorideas.com, an investor research portal specializing in sector
research including beverage and health stocks issues an exclusive
Q&A with Stephen F. Horgan, CEO of DC Brands International (
OTC: HRDN)
, and Robert “Dr. Bob” Nikkel, Chief Herbologist. Mr. Horgan and Dr.
Bob discuss the Company’s product line and the growth strategy in the
functional beverages and nutritional supplement categories.
Q: Investorideas.com staff
Investors aware of the growing global trend of eating and drinking
healthier have watched the success of stocks like Whole Foods Market,
Inc. (NasdaqGS :WFM) . Can you give investors some insight as to why
your company chose to focus on the functional beverage and nutritional
supplements sector?
A: Stephen F. Horgan, CEO (SFH)
The total non alcohol beverage market is over $110 Billion dollars
in the US. Functional Beverages are approaching $15 Billion of that
total. Our history is in nutritional supplements, which is where
everything with our products emanates from. With the development of our
proprietary flip-top cap delivery system, we were able to cross over
into certain beverage occasions of nutrition conscious consumers. Our
supplements provide a variety of solutions for these consumers looking
for optimal nutrition delivery versus the minimal daily requirements.
This is the case both with our dry line as well as our beverage line.
Q: Investorideas.com staff
You recently announced a distribution agreement that will
potentially provide HARD Nutrition access to tens of thousands of retail
outlets nationally. Can you give investors insight into the rollout of
this agreement?
A: SFH
Our first priority will be to penetrate bell weather beverage
markets geographically. This would mean Southern California initially,
and eventually NYC. Our product has historically only been available in
Colorado and it is time we moved outward from here to diversified
markets with broader reach. Concurrently, we will begin speaking with
national retailers about our products and the unique benefits it offers
to their customers. The cycle on the former is much faster than on the
latter so we would expect to see geographic progress ahead of national
retail progress.
Q: Investorideas.com staff
Very few of the large domestic and international beverage companies
have taken the steps to add stevia as a healthy sugar substitute. It
appears to be a growing trend with some of the smaller niche beverage
companies . Can you tell investors why you chose to have stevia added
into your new reformulated drinks?
A: Dr.Bob Nikkel
The reason Hard Nutrition uses Stevia is because it is the only
natural plant source that provides the sweetness taste in an all natural
way without any calories, or side effects.
Q: Investorideas.com staff
In addition to your functional beverage product line you also have a
wide array of nutritional supplements and vitamins to offer consumers.
Can you give investors some insight on how you are continuing to develop
and revamp these products?
A: Dr. Bob
We maintain a close watch on market and product developments as
well as continually improving our products. Therefore are very aware of
all new products, research their properties, constituencies and
efficacy, and if we believe there is a component that can improve any of
our formulas, in the interest of delivering consumer value and benefit,
we will adapt as necessary.
Q: Investorideas.com staff
Can you explain to investors what sets your drinks apart from some of the larger health and vitamin beverage competitors?
A: Dr Bob.
The very obvious difference is that we deliver true functions, with
all natural vitamins and herbal supplements for maximum efficacy. We
have a patented delivery system that is distinctive and separates the
beverage, or hydration aspect, and the dry supplement and vitamins. By
doing this we deliver the function that the consumer desires, in a very
flavorful and satisfying way.
When vitamins and supplements are added to the liquid the efficacy
is reduced or even eliminated, due to heat applications for
pasteurization. Moreover, the resultant taste of a drink when the
vitamins and beverage are combined fails to meet the consumers
expectations.
It is this unique and patented delivery flip-top cap system that
really sets us apart. If you try to put enough nutrition in the drink
you will get either a pungent and harsh taste, or so much masking flavor
(sugar) will have to be added to make it taste pleasant that you negate
the benefits the consumer is seeking. The maximum amount of nutrition
that can be added into a drink is about 10% without resulting in a very
harsh taste. This is why we separated the drink and the vitamin
supplements in creating this first functional beverage system.
Q: Investorideas.com staff
In closing, can you give investors insight into your overall growth strategy for this year?
A: SFH
As soon as I began in June we immediately created 4 separate
divisions for the company; Functional Beverage, Dry Supplements, Online
and International. Although beverages will get most of the press, we
expect that our Southern California and retail efforts in beverages will
initially be enhanced by growth in our Dry Supplements and Online
Divisions. International will be slower in developing and will take
about a year before it will begin to contribute. We expect to be in the
market with our new distinct, eye catching packaging in 30 days. We will
also implement a very aggressive grass roots online, social media
networking marketing approach to gain local consumers, and use that
traction to expand the distribution network into other national markets
that we believe have a consumer base that will embrace our nutritional
dry and beverage products.
DC Brands International, a publicly traded company under the ticker
symbol (HRDN), presently specializes in the manufacturing of its
functional beverages and health products. Established in 1998, DC Brands
began producing a number of lines of energy drinks in 2005. DC Brands
then purchased the assets of H.A.R.D. Nutrition and began its quest to
produce a new health line of products. DC Brands has recently announced
the release of its new H.A.R.D. Nutrition Functional Water Systems,
which it expects will revolutionize the functional beverage category.
www.hardnutrition.com .
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Source: Investorideas.com, DC Brands International
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DC Brands International, a publicly traded company under the ticker
symbol (HRDN), presently specializes in the manufacturing of its
functional beverages and health products. Established in 1998, DC Brands
began producing a number of lines of energy drinks in 2005. DC Brands
then purchased the assets of H.A.R.D. Nutrition and began its quest to
produce a new health line of products. DC Brands has recently announced
the release of its new H.A.R.D. Nutrition Functional Water Systems,
which it expects will revolutionize the functional beverage category.