Investorideas.com - #Luxury Brand News: Reign Sapphire Corp. (OTCQB: $RGNP) Appoints Top Instagram Influencer Jen Selter as Creative Director and Spokesperson for Launch of New 'Athleisure' Jewelry Collection
BEVERLY HILLS, CA - October 10, 2017 (Investorideas.com Newswire) Reign Sapphire Corp., (
OTCQB: RGNP) ("Reign" or the "Company"), a direct-to-consumer, branded and custom jewelry company today announced the appointment of Instagram Fitness influencer
Jen Selter as Creative Director and Spokesperson of its new Athleisure jewelry brand ION Collection.
Jen Selter is one of Instagram's most followed Social Media Mega Influencers with a combined following of over 33 million followers across all of her social media accounts. Consistently, Ms. Selter has been on Forbes Top Ten Fitness Influencers, with @jenselter currently at 11.5 million international followers and @couplegoals at 4.5 million followers. Ms. Selter is one of the most recognizable Instagram influencers with global reach and engagement.
Ms. Selter will serve as the Creative Director of the ION Collection, in which she will be responsible for the build out of the ION Collection as a streetwear and a casual athletic leisure jewelry brand targeting Millennial and Instagram-savvy consumers.
"Successful social media marketing is central to Reign Brands' sales growth. We are delighted to welcome social media megastar Jen Selter to the Reign team. She will be a vital asset in the launch of our new Athleisure jewelry line," commented Reign CEO Joseph Segelman.
"ION Collection is taking the
Coordinates Collection custom jewelry concept into the athleisure and streetwear space with jewelry inscribed with location coordinates commemorating life's special moments, milestones and achievements using bright colors and textures for everyday wear," commented Jen Selter. "I'm excited to be a part of a rapidly growing, fashion-forward jewelry company such as Reign Sapphire Corp. and I look forward to incorporating this athleisure jewelry collection into my endorsed product lines."
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