#CryptoCorner: BTC Cracks $12K…Again, ECB to Monitor #Crypto Market with More On-Chain Analytics and Samsung Launching 2 New Services for #Blockchain and DApps

#CryptoCorner:  BTC Cracks $12K…Again, ECB to Monitor #Crypto Market with More On-Chain Analytics and Samsung Launching 2 New Services for #Blockchain and DApps

Point Roberts, WA, Delta BC August 7, 2019 -  Investorideas.com, a leader in crypto and blockchain investing news, in partnership with Fit Pay, Inc.’s  (subsidiary of NXT-ID (NASDAQ: NXTD) crypto payment tech, Flip bring you today’s edition of the Crypto Corner podcast and commentary on what’s driving the cryptocurrency market .

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August 7 Crypto Corner

Stocks discussed: (KSE:005930) (NasdaqGS:MSFT)

At press time, Bitcoin (BTC) is trading at just over $12,000 USD, according to data from CoinMarketCap. It briefly traded above $12K yesterday before slipping back down to around $11,500 for the remainder of the day. Most of the major altcoins have seen little movement, however, in the last 24 hours. Bitcoin’s price bump this morning extends its market dominance now to a market share of 68.8 percent. Bitcoin’s market cap of $214 billion is almost nine times that of the biggest altcoin, Ethereum (ETH), with the latter sitting at $24 billion.

A newly published report from the European Central Bank (ECP), titled: Understanding the crypto-asset phenomenon, its risks and measurement issues, outlines how it intends to monitor the market using more on-chain analysis. An excerpt from the report’s conclusion explains:

Looking ahead, the ECB will continue to work on indicators and data by dealing with the complexity and growing challenges encountered in analysing on-chain and layered protocol transactions. Furthermore, investigation will continue regarding the new data sources for information on interlinkages of crypto-assets. With respect to the off-chain transactions, amid a multitude of methodological options, further work will focus on increasing the availability and transparency of the reported data and the methodologies used, harmonising and enriching the metadata and developing best practices for indicators on crypto-assets.

Business Korea reports that the country’s financial watchdog, the Financial Intelligence Unit (FIU) plans to directly regulate cryptocurrency exchanges. As it stands, exchanges are regulated indirectly through administrative guidelines to banks. Lee Tae-hoon, head of administration and planning at the FIU, explained:

“If an amendment to the Act on Reporting and Use of Certain Financial Transaction Information, which reflects the FATF’s [Financial Action Task Force] international standards for cryptocurrencies, passes the National Assembly, it will be possible to prevent money laundering through cryptocurrencies.”

“If the amendment is approved by lawmakers, we can raise the effectiveness of regulations by shifting from the current indirect regulation through commercial banks to direct regulation.”

Cointelegraph reports that Samsung (KSE:005930) is launching two new services for its blockchain and decentralized application (DApp) kit. The company has integrated a digital analytics DApp called “Jupiter” and a QR code-based password wallet called “Mars” into the Galaxy S10 and newer version of Samsung smartphones. According to the press release:

“Jupiter utilizes TrustVerse’s artificial intelligence powered price prediction and analytics build on Microsoft (NasdaqGS:MSFT) Azure architecture. The DApp enables users to track volatility of digital assets — including Bitcoin (BTC) and Ether (ETH), among others — by analyzing past records of market movements.”

and

“…Mars, lets users conduct peer-to-peer cryptocurrency transfers through QR code. “Complex address input can be avoided just by clicking on a QR code and therefore, typo error or entering wrong address can be avoided.”

Sam Mowers, Investorideas

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Skin and Hair Treatment Trending; Plant Based and #Organic Products Demand (OTCQB: $RVIV) (NYSE: $EPC) (NYSE: $NUS) (CSE: $GGB.C)

Skin and Hair Treatment Trending; Plant Based and #Organic Products Demand (OTCQB: $RVIV) (NYSE: $EPC) (NYSE: $NUS) (CSE: $GGB.C)

Point Roberts WA, Delta BC – August 7, 2019 - Investorideas.com, a leading investor news resource covering wellness and cannabis stocks releases a sector snapshot reporting on the continued growth being seen in the global skin and hair care market as consumer awareness, demand for organic products, global temperatures and UV exposure all continue to rise.

The hair care market is forecast to reach USD 116.33 billion by 2024, registering a CAGR of 3.35% during the forecast period (2019 - 2024).

A recent report showed that “the growing demand for organic/natural products for personal grooming has become one of the primary concerns for individuals. Among organic hair care products, owing to its wide usage, conditioners and shampoos held a majority share in the global organic haircare market in 2018. Furthermore, anti-dandruff organic hair oils are expected to register robust growth over the forecast period.”

Reviv3 Procare Company (OTCQB: RVIV), a company engaged in the manufacturing, marketing, sale and distribution of premium quality hair and skin care products under various trademarks and brands announced that it plans to launch multiple product sets of its plant-based products at Costco locations in the United Kingdom.

Read this in full at https://www.investorideas.com/news/2019/lohas/08071SkinHairTreatment-RVIV-EPC-NUS-GGB.asp

Donald Starace, President of REVIV3, said “As part of our international market expansion strategy, our customized product set offerings for Costco, UK will provide exposure to a market that until now has not been able to experience the amazing benefits we provide in hair and scalp health. It is our ultimate goal to be the primary destination for anyone looking for drug-free alternatives to improve follicle structural properties, nourish and rejuvenate hair.”  Mr. Starace continued, “We believe the quality and effectiveness of our hair products is our most powerful marketing tool and the primary driver of our customer referrals and retention.”

The product lines for Costco, UK are planned for launch in September 2019 and will include a deep cleanser shampoo, moisturizing conditioner, hair follicle treatment, hair thickening spray and thermal protectant spray. The products are formulated with premium plant-based peptides and active botanicals formulated for safe and effective daily use.

Reviv3 is currently expanding its sales channels domestically and across the globe with customized product offerings in new markets. The recent expansions include agreements with Asian distribution partners for sale of Reviv3 products in TMALL.com and JD.COM as reported in the company’s press release on June 5, 2019. In conjunction, the company has continued to build on its operational efficiencies which according to Reviv3’s annual results on July 19, resulted in a 16.8% decrease in operating expenses for FY2019, compared to the same period last year.

We are also seeing strings of acquisitions and mergers to help companies meet the increased need for larger distribution and production capabilities in this growing market.

Edgewell Personal Care Company (NYSE: EPC) and Harry's, Inc. announced in May that they entered into a definitive agreement under which Edgewell would combine with Harry's in a cash and stock transaction that values Harry's at $1.37 billion. The combination of Edgewell and Harry's brings together complementary capabilities to create a next-generation consumer products platform with an expansive runway for accelerated topline growth and enhanced value creation.

Together, Edgewell and Harry's will create a platform that enables building and scaling the next generation of impactful consumer brands. Harry's has been a disruptive force across the men's and women's shaving market and adjacent grooming and personal care categories. Its demonstrated expertise in brand building and direct-to-consumer marketing are a complementary fit with Edgewell's strong intellectual property, best-in-class product technology, global scale and stable of strong consumer brands. The combined company will have a leading portfolio of global brands in men's and women's shaving, personal and sun and skin care.

Andy Katz-Mayfield and Jeff Raider, Harry's Co-Founders and Co-CEOs, have agreed to join the Executive Team of Edgewell at closing, to serve as Co-Presidents of US operations.

"The combination of Edgewell and Harry's is a pivotal step forward in further transforming our organization and strengthening our competitive position and ability to drive sustained growth and value creation," said Rod Little, Edgewell's President and Chief Executive Officer. "Building on Edgewell's and Harry's complementary strengths, our combined company will have leading brands and omni-channel capabilities that are essential to meet the needs of the modern consumer and win in today's market environment. We welcome Harry's entrepreneurial employees and look forward to working closely with Andy and Jeff, whose ingenuity and demonstrated success will enable us to take our U.S. business to the next level. We are excited about our future and the opportunities we have to deliver superior long-term shareholder returns as a next-generation CPG platform."

Andy Katz-Mayfield and Jeff Raider, Co-Founders and Co-CEOs of Harry's, said "When we launched Harry's six years ago our vision was to create a grooming brand that better met our needs as consumers, and over time, a CPG platform that creates brands people love across more categories. Together with Edgewell, we see a significant opportunity to continue delivering on that vision, leveraging Edgewell's advanced technology and global footprint alongside our customer-first approach, brand building expertise and omni-channel capabilities. We're incredibly proud of the brands we've created and the team we've built, and have tremendous respect for Edgewell and its established brand portfolio. We look forward to what we can accomplish together."

ResearchAndMarkets.com recently released the "Skin Care Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024" which discussed the trends in the global skincare market, noting that the market was worth US$ 128.9 Billion in 2018 and projected to reach a value of US$ 165.9 Billion by 2024, registering a CAGR of around 4% during 2019-2024.

The report continued, “Skin is one of the organs that receive the most damage owing to the exposure to external factors such as ultraviolet (UV) rays and pollution. Consequently, there has been an increase in the inclination among the masses towards engaging in a regular skin care regime, thus making it an integral part of personal well-being. This has led to the introduction of diversified products containing various chemical and herbal elements, aiming at the overall enhancement and maintenance of healthy skin. Urban regions, in particular, have been a witness to increasing consumers' inclination toward various skin care products owing to rising disposable income, aggressive promotional activities, and launch of innovative products by manufacturers. Rising awareness about both skin ailments and available treatments is propelling consumers to start using skin care products quite early, thus aiding the market growth. The market is further driven by an increasing number of women preferring anti-aging products which form a crucial segment of the skin care products market.”

As these factors influence the market we see more companies looking to expand their product portfolios as well as enter into new international marketplaces which are joining this skincare and wellness trend.

Nu Skin Enterprises, Inc. (NYSE: NUS) recently announced their estimated second-quarter results and updated its outlook for full-year 2019. The company anticipates reporting second-quarter revenue between $622 and $623 million and earnings per share of $0.82 to $0.84. The company's revised revenue outlook for 2019 is $2.48 to $2.52 billion with a negative foreign currency impact of approximately 4 percent, and earnings per share of $3.20 to $3.35.

"We are adjusting our guidance for the year primarily due to a reduced revenue outlook in Mainland China following the government's 100-day campaign to review and inspect the health products and direct selling industries," said Ritch Wood, Chief Executive Officer. "Continued restrictions on sales meetings, as well as media scrutiny, have negatively impacted consumer sentiment and contributed to this adjustment. While we anticipated we could begin holding meetings in the second quarter, meeting approvals for the industry have been significantly more restrictive than expected and remain limited. Additionally, the U.S. dollar has continued to strengthen, and we have adjusted our 2019 guidance to include a larger-than-anticipated foreign currency impact. We will provide more detail regarding results for the second quarter in our earnings release scheduled for Aug. 6."

Several institutional investors increased or changed their position leading up to the results such as Handelsbanken Fonder AB who increased its position in Nu Skin by 25.0%, Delek Group Ltd. who purchased a new position in shares of Nu Skin Enterprises, Amalgamated Bank who raised its holdings in shares of Nu Skin Enterprises by 14.8% and Trexquant Investment LP who raised its holdings in shares by 7.0%.

Several research firms have also weighed in on NUS such as Zacks Investment Research who raised shares of Nu Skin Enterprises from a “sell” rating to a “hold” rating in a report on Friday, May 3rd and ValuEngine who raised shares from a “strong sell” rating to a “sell” rating in a research note on Thursday, August 1st.

CBD is also playing an important role in these markets with companies such as Green Growth Brands Inc. (CSE: GGB) (OTC: GGBXF) who announced it has received a purchase order from American Eagle Outfitters, Inc. through which it will sell hemp-derived cannabidiol (CBD) infused personal care products in nearly 500 American Eagle (AE) stores and American Eagle Outfitters, Inc.’s online website.

The purchase order represents GGB's third major wholesale agreement since the passage of the Agriculture Act of 2018 in December 2018 (the 2018 Farm Bill).

The products, which were exclusively developed for American Eagle include a wide assortment of CBD-infused personal care items such as lotions, muscle balms, and aromatherapy.  Sales of the product are expected to begin in October 2019.

"We are very pleased to be partnering with American Eagle, a leader in the specialty retail space," said Green Growth Brands CEO, Peter Horvath. "GGB provided the expertise necessary to develop the product formulations and packaging to create a really special line of products."

All Green Growth Brands CBD products are sourced from US-based, licensed hemp processors and comply with the 2018 Farm Bill.  GGB sells and distributes topical CBD products only in jurisdictions that permit such sale.

Quality organic products are becoming a majority trend not just in the US and EU but also increasingly in every corner of the world. This increased awareness of product quality in the global consumer is forcing companies to adapt, which in turn is benefiting the consumer and their overall health and wellness.

For investors following stocks and Health, Wellness & Sustainability stocks, InvestorIdeas.com has created stock directories to research each sector. Learn more about our membership and directories: https://www.investorideas.com/membership/  

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#Sports Influencers and #Consumer Branding – It’s a Win–Win (OTCQB: $GFTX) (NYSE: $NKE) (NASDAQ: $EA) (OTC: $NGTF)

#Sports Influencers and #Consumer Branding – It’s a Win–Win (OTCQB: $GFTX) (NYSE: $NKE) (NASDAQ: $EA) (OTC: $NGTF)

Point Roberts WA, Delta BC – August 7, 2019 - Investorideas.com, a leading investor news resource covering food, cannabis and retail stocks releases a sector snapshot reporting on the influencer power of sports ambassadors partnering with companies to build consumer awareness and drive sales.

Recently both Business Insider as well as Forbes discussed the recent growth of sports brands globally, with a particular focus on US sports and the NFL and how they have rapidly increased in value over the past few years. “The values of sports teams have skyrocketed on the backs of ballooning media rights deals and more owner-friendly collective bargaining agreements that restrain player costs. There are 52 teams across all sports worth at least $2 billion, up from one, Manchester United, in 2012. The NFL is still the dominant sports league when it comes to the worth of its franchises. More than half of the top 50 are football squads.”

This increase in influence and net worth is being noticed by many businesses looking to gain traction with their own brands and we are seeing more and more brand partnerships in a multitude of industries as a result.

Authentic Heroes, an innovator of collectible apparel and subsidiary of Global Fiber Technologies Inc. (OTCQB:GFTX) www. globalfibertechnologies.com  announced a new partnership with IMG and its Football Greats Alliance (FGA), an organization dedicated to preserving the legacy of retired NFL athletes. The national partnership will introduce sports fans to a new line of Football Greats collectible apparel that will feature inspirational quotes from former players along with high-quality images, likenesses and historical authentication of game-worn jerseys.

Read this in full at

https://www.investorideas.com/news/2019/sports/08071SportsInfluencers-ConsumerBranding.asp

Hall of Famer, Brett Favre, former quarterback of the Green Bay Packers will be the new partnership’s inaugural featured player. Authentic Heroes will feature Brett Favre’s name, number and likeness on their unique style of hand-crafted, limited edition fan wear, created by utilizing a patent pending process to extract fibers from an on-field, game worn jersey and then digitally encoding the fibers into fabric and incorporating them into a limited edition collection of jerseys, t-shirts, hoodies and other wearables, providing sports fans with a unique opportunity to own a piece of history. 

"We are pleased to work with FGA and IMG to connect football’s fan base with their favorite retired players,” said Paul Serbiak, Authentic Heroes CEO. “Research has shown that fans want more selection of retired players’ jerseys. Partnering with the FGA will provide unique collectible apparel products to sports fans nationwide, and we’re honored to present them with the opportunity to celebrate these cultural icons,” he added.

“We plan to accept pre-orders ahead of the actual release of the licensed articles.  Due to the custom nature of our production process, this will allow fans to lock in their orders for a specific size,” said Chris Giordano, President of Global Fiber Technologies, Authentic Heroes parent company. Global Fiber Technologies is an innovator in the textile fiber industry, focused on creating growth by developing and commercializing new technologies in selected areas of the industry.

Brett Weiss, Director of FGA stated: “We look forward to working with Authentic Heroes to create high-quality memorabilia products that celebrate the game’s icons. The Authentic Heroes approach to licensed sports merchandise is a new and unique way to make on-field, game worn items accessible to a broader fan base.”

The Brett Favre Apparel Collection will be one of the first Football Greats Authentic Heroes lines produced for the 2019-2020 season and will be available for pre-purchase at www.authentic heroes.com late summer 2019.

One of the more well- known brand partnerships with the NFL has been with Nike Inc. (NYSE: NKE) and there offering of emotionally-charged video campaigns including its 2018 “Dream Crazy” video starring former NFL player Colin Kaepernick, and its 2019 “Dream Crazier” ad, an ode to sisterhood narrated by tennis champ Serena Williams.

In 2018, Nike got 464.2M views and 17.2M engagements for 240 cross-platform uploads, whereas only halfway into 2019 Nike’s view count has already reached 83% of last year’s total as this year the brand has earned 385.5M views and 17.5M engagements for 228 uploads.

Electronic Arts Inc. (NASDAQ: EA) also looked to the NFL having announced the launch of the EA SPORTS Madden NFL 20 Championship Series (MCS). This year’s MCS enhances the connection to the sport as all four Madden NFL Major tournaments occur during key NFL moments – the NFL Kickoff, the NFL playoffs push, the Super Bowl and the NFL Draft. Additionally, official NFL partners Pizza Hut and SNICKERS^© will serve as official MCS sponsors, heightening the connection to the League.

The Madden NFL 20 Classic occurs just days before the NFL season kickoff from August 30-September 1 and is an open registration format featuring the largest competitor pool in the history of this event. Held at Esports Stadium Arlington, the largest esports-dedicated facility in North America, the Madden NFL 20 Classic will air on the Madden NFL Twitch and YouTube channels.

In addition to the Madden NFL 20 Classic, fans can compete to represent one of the 32 NFL teams in the Madden NFL 20 Club Championship, December 18-21. Next is the Madden NFL 20 Challenge occurring January 30-February 1, during Super Bowl weekend. The Madden NFL 20 Bowl concludes the MCS season during the NFL Draft April 23-25.

“Last season was a monumental year for the Madden NFL Championship Series as millions competed and we achieved record viewership,” said Matt Marcou, Madden NFL Competitive Gaming Commissioner. “In continued partnership with the NFL and its 32 clubs, we intend to accelerate player and spectator growth by aligning closely with the NFL calendar. Football fandom and Madden NFL engagement feed off each other and we’re confident this connection will further inspire our players and spectators.”

“We view esports as a key accelerant to growing the NFL. It enables new ways for young fans to engage in the sport through Madden NFL competition,” said Rachel Hoagland, NFL Vice President, Head of Gaming & Esports. “Competitive Madden unlocks great potential as the authenticity it provides enhances engagement and the connection between our 32 NFL Clubs and football fans around the world.”

NFL athletes are even partnering with less obvious brands such as Nightfood, Inc. (OTC: NGTF) a company that makes sleep-friendly nighttime ice cream formulated by sleep and nutrition experts, who recently announced its second celebrity custom flavor in a partnership with NFL superstar Richard Sherman.

Sherman plays for the San Francisco 49ers and is a graduate of Stanford known for his big heart and love of the spotlight. Entering the 9th year of his NFL career, he has made 4 NFL Pro-Bowls and 4 All-Pro Teams and earned the singular honor of being featured on the cover of the iconic EA Sports Madden video game while a member of the Super Bowl Champion Seattle Seahawks.

“Richard is a tremendously influential future Hall-of-Fame player who, like most of us, enjoys a nighttime snack more than just occasionally,” commented Nightfood CEO, Sean Folkson. “I believe his appeal to NFL fans and gamers of all ages will allow us to drive additional Nightfood brand awareness when his custom flavor is available in just a few months.”

“Richard has been wanting to work with Nightfood for some time,” commented Mitch Eisenstein, Sherman’s manager. “Nightfood launching custom celebrity flavors is the glue that helped us bring the deal together at this moment in time.”

Sherman was an early ambassador and investor in Body Armor, a successful sports drink company partially acquired by Coca-Cola last year.  Like many transcendent athletes, he has his sights set on business after his playing days are over. With a vested interest in Nightfood, Sherman stands to profit greatly if Nightfood grows the way he believes it can in the coming months and quarters.

“Working with Sean and the team to bring my own flavor to market is exciting,” added Sherman.  “We’re going to have some fun, raise some money for my charity, Blanket Coverage, and work together to make sure Nightfood realizes its brand potential.”

Like his charity, Sherman’s flavor will also be called “Blanket Coverage”, fitting with the Nightfood naming convention of clever nighttime and sleep-related names for Nightfood flavors. A monsterized caricature of Sherman will grace the cover of the packaging for this new, sleep-friendly take on the classic butter pecan flavor.

As with Nightfood’s other announced celebrity custom flavor with 5 Seconds of Summer guitarist Michael Clifford, a number of pints of Blanket Coverage will be marked as a “golden-ticket” type winner. A handful of lucky Nightfood customers win a special Richard Sherman experience, driving additional consumer purchases.

“Having a roster of big-time celebrities on our team certainly makes it easier as we continue to secure supermarket distribution and consumer awareness,” noted Jim Christensen, Nightfood VP of Ice Cream Sales. “Our ability to attract such big stars also says something about the momentum we’ve created in the marketplace.”

As sports teams gain more global influence we can expect to see more such partnerships from their players, especially those retired or in the process of retiring and looking to ensure their financial future. This focus on financial stability for retired athletes is becoming a great advantage for emerging companies looking to establish their brands quickly and add an already established fan/consumer base to their products.

For investors following sports related stocks InvestorIdeas.com has created stock directories to research each sector. Learn more about our membership and directories: https://www.investorideas.com/membership/  

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Investorideas.com is a recognized news source publishing third party news and press releases plus we create original financial content. Learn about investing in stocks and  sector trends  from Investorideas.com with our news alerts , articles , podcasts and videos  talking about cannabis,  crypto,  technology including  AI and IoT , mining ,sports biotech, water, renewable energy and more . Investorideas.com original branded content includes the daily Crypto Corner and Podcast, Play by Play sports and stock news column, Investor Ideas #Potcasts #Cannabis News and Stocks on the Move podcast and column,  Cleantech and Climate Change Podcast and  the AI Eye Podcast and column covering developments in AI. 

Disclaimer/Disclosure: Investorideas.com. Our site does not make recommendations for purchases or sale of stocks, services or products. Nothing on our sites should be construed as an offer or solicitation to buy or sell products or securities. All investing involves risk and possible losses. This site is currently compensated for news publication and distribution, social media and marketing, content creation and more. Disclosure is posted for each compensated news release, content published /created if required but otherwise the news was not compensated for and was published for the sole interest of our readers and followers. Disclosure: This industry article featuring  GFTX a paid for service on Investorideas( two thousand) More disclaimer info: https://www.investorideas.com/About/Disclaimer.asp Learn more about publishing your news release and our other news services on the Investorideas.com newswire https://www.investorideas.com/News-Upload/ and tickertagstocknews.com

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