The
Rise of #CBD Products in Health and Wellness: (NASDAQ: $VFF) (OTC: $HIPH)
(OTCQB: $SOLCF) (CSE: $LOVE.C)
Point
Roberts, WA and Delta, BC - March 29, 2019 (Investorideas.com Newswire) Investorideas.com, a leading
investor news resource covering hemp and cannabis stocks releases a snapshot
focusing on the rise of CBD within the overall cannabis market in the US and
internationally, and how companies are preparing to deal with this explosive
market.
With the passing of
the 2018 Farm Bill in the US, CBD represents a developing sector with many
vendors now seeking national reach to US customers. The rise in popularity for
CBD products is driven by consumers seeking natural-based health & wellness
solutions to treat various ailments; from inflammation, to anxiety and insomnia
amongst many others. As a result, the hemp-derived CBD market has been
estimated to reach US $22 billion by 2022.
One of the larger
companies in the CBD space, Village
Farms International, Inc. (TSX: VFF) (NASDAQ: VFF) recently applauded the actions of the Texas Department of
Health and Human Services in de-scheduling hemp, including its cannabinoids
(except for delta-9 tetrahydrocannabinol (THC) in compliance with the 2018 Farm
Act and Texas law. Under Texas law, the
removal of hemp from the controlled substances schedule will be effective on
April 5, 2019, 21 days after the schedule's publication. Texas still must pass
a hemp bill to enable the creation of a State Hemp Plan under the 2018 Farm Act
and develop a thoughtful regulatory regime to support the hemp industry and
protect consumers.
With more CBD markets
opening up, American Premium Water
Corporation (OTC: HIPH), a diversified luxury consumer products
company focused on businesses in the health and beauty and biotech sectors,
recently announced that it has engaged A&R Opportunity to manage and fund a
national sales team based out of Northeast Ohio that will help market and sell
the Company’s products nationwide. The arrangement was necessitated by
overwhelming demand for the Company’s products, including its LALPINA CBD
beverage and CBD topical products from its most recent acquisition of plant +
body essentials.
CEO of American
Premium Water Corporation, Ryan Fishoff commented, “I am pleased to announce we
have engaged with A&R to help oversee the Company’s national sales strategy.
The inbound demand has been overwhelmingly strong and it became apparent over
the past few weeks that the Company needed more assistance in managing and
servicing sales accounts. Their location in Northeast Ohio also provides us
with a presence in the Midwest, an area that we have not been focusing on, but
over the past few months became clear to the Company was an area that needed to
be addressed with burgeoning demand for CBD products. The terms of the
agreement were also very favorable to the Company, as it is performance based,
so all party’s incentives are aligned. This will be beneficial for the Company
going forward as we look to continue to expand our distribution footprint
nationwide and rollout new products in the coming months.”
The non-alcoholic beverage marketplace is estimated to
generate revenue of approximately USD$1.2 trillion by
2023, according to Markets and Research analysis. Companies employing
innovative marketing strategies, more flavor choices, and the use of natural,
high-quality ingredients will continue to drive market growth in the category.
This may explain why SOL Global Investments Corp. (CSE: SOL) (OTCQB: SOLCF) just announced its investment in leading premium soda-maker
Jones Soda Co.
SOL Global's total
investment represents approximately 8.19% of the total issued and outstanding
common shares of Jones Soda which, based on publicly available information,
makes it the company's largest stockholder. SOL Global has filed a Schedule 13D
with the United States Securities and Exchange Commission describing its
investment in Jones Soda.
Cannara Biotech Inc. (CSE: LOVE) is also looking into marketing and
distribution for CBD, having recently announced that its subsidiary, Global shopCBD.com Inc.
has closed private rounds of financing for aggregate proceeds of
$8,865,849.15.
From the news: "As the hemp CBD consumer
markets continue to evolve, what is increasingly clear is the health and
wellness segment is becoming more prominent," said Zohar Krivorot,
President and CEO of Global shopCBD.com. "The high level of investor
interest in participating in shopCBD.com underscores the potential of both CBD
products overall and moreover, a best-in-class online platform to serve this
market."
There can be no doubt
that the CBD sector is about to take off as consumers wait impatiently for
products to become available, but is the industry properly prepared? As we saw
with recreational cannabis in Canada, many companies are likely to be
unprepared to keep up with supply, but there are numerous companies like the
ones above heeding the warning signs and taking the proper preemptive actions
to ensure they are ready when the CBD flood gates open.
For investors
following cannabis stocks, Investor Ideas has created a stock directory of publicly
traded CSE, TSX, TSXV, OTC, NASDAQ, NYSE, ASX Marijuana/Hemp Stocks
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