Large
and Small Players in #Cannabis Sector Give Insight in Series of #Podcasts:
$APHA.TO $APHA, $NEPT $NEPT.TO, $RLBD, $WMD.V $WDDMF
Delta,
Kelowna, BC – November 21, 2019
(Investorideas.com Newswire)
www.Investorideas.com, a global news source covering leading sectors
including marijuana and hemp stocks and its potcast site, www.potcasts.ca release today’s series
of recent podcast interviews with
thought leaders and experts in the sector. Listening to a mix of small to
larger players in the industry, investors can hope to gain insight into the
pulse of today’s market.
Cannabis
Potcast host Taylor Van Zant interviews Megan
McCrae, CMO of Aphria Inc. (TSX:
APHA) (NYSE:
APHA), Michel
Timperio, President of Cannabis Business from Neptune Wellness Solutions Inc. (TSX: NEPT) (NASDAQ: NEPT), Jerry Pearring, Chief Executive
Officer of Real Brands, Inc. (OTC:RLBD) and Keith Merker, CEO of WeedMD Inc. (TSXV: WMD) (OTCQX: WDDMF).
Read this in full at https://www.investorideas.com/news/2019/cannabis-potcasts/11211CannabisSector-Insight.asp
Listen to the #Cannabis #podcasts from
Investor Ideas - (TSX:
APHA) (NYSE:
APHA): https://www.investorideas.com/Audio/Podcasts/2019/111919-StocksToWatch-APHA.mp3
Listen to the #Cannabis #podcast from
Investor Ideas (TSX: NEPT) (NASDAQ: NEPT):
Listen to the #Cannabis #podcast from
Investor Ideas - (OTC:RLBD):
Listen to the #Cannabis #podcast from
Investor Ideas – (TSXV: WMD) (OTCQX: WDDMF):
Megan McCrae, CMO
of Aphria Inc. (TSX:
APHA) (NYSE:
APHA) captures the sentiment
and theme of the current cannabis market for investors, reflecting, “Investors
have quickly turned from the sexiness a lot of the cannabis producers were
offering, down to wanting returns and companies with solid fundamentals in
place.”
So,
we have made significant changes this year to ensure we have a strong balance
sheet and cash position to support our Canadian and international growth.”
I
think for the market to evolve, the rest of the producers are going to have to
do the same, and I think that is what the market is demanding now.”
McCrae discusses their branding and
marketing strategy both in Canada and internationally including recent news that all five of its medical
and recreational brands, as well as its subsidiary, Broken Coast Cannabis' Head
Grower, were recognized at the 6th Annual Canadian Cannabis Awards presented by
Lift & Co.
Megan commented on the recent Awards
saying, “We were absolutely thrilled at the Canadian Cannabis Awards to have
our brands recognized. Overall we won seven awards, two of the awards were
actually judged by a panel of our industry peers. The two awards that we won
there were “Best Master Grower” for our facility out in Broken Coast-the
gentleman’s name is Kevin Anderson and he does a phenomenal job of cultivating
the craft product Broken Coast is known for, and the second award was the
“Innovation of the Year” award and we won that for our Soleil CBN Renew Oil.
What that is, is the first product to market of its kind. Most people are
familiar with THC and CBD, and what we were able to do with our proprietary
technique was extract CBN and launch a CBN oil. We are very proud to be the
first company on the market to launch that product. The other five awards that
we won were for “Best CBD Oil”, three for our Pre-Rolls and another “Best
Hybrid Award” with Broken Coast, as far as flower goes. Those were all awards
that were voted for by consumers. Lift had over 31,000 votes this year for the
consumer selected product categories and we won five of those. We are extremely
proud to have achieved that and it's a great testament to the product that we
grow.”
When asked how they’ve helped differentiate
their brands from others in the industry, Megan answered, “We take a lot of
pride in our brands. We’ve done, in my opinion, a great job of developing a
portfolio of brands that are very distinct from one another. We started
planning for these brands well over a year prior to legalization and we knew
that the Canadian landscape was not going to be made of the 21 year old male
smoking in his basement, that’s what people tend to think when they think of
cannabis users, but we knew the reality was very different. There are all types
of people, from all walks of life, all types of jobs, incomes and age
categories that use cannabis for various reasons. We wanted to make sure as a
company that we really understood what that consumer landscape was going to
look like when legalization took place so we underwent a huge multistage
research process to try to understand who those consumers were and how to make
them tick. Then we developed the brands accordingly, taking great care to
ensure that what the brand felt like, looked like, how it was positioned and
the types of product that were offered were very distinct to try to reach
different types of users.”
McCrae talks about the next phase in Canada’s legalization, Cannabis 2.0, their strong focus on profitability and initiatives for Canadian and International expansion.
She
also delves into their educational strategy for consumers that separate them
from some of their competitors.
Listen to the podcast
featuring Michel
Timperio, President of Cannabis Business from Neptune Wellness Solutions Inc. (TSX: NEPT) (NASDAQ: NEPT):
When asked about Neptune’s US operations, Timperio commented, “Our positioning in
the US is strictly focused on CBD. We feel CBD in the US is a major play. Our
approach will be to focus more on white label as well as potential development
of our own brands. We’ve hired a new CEO; a serial entrepreneur, Micheal
Cammarata and we’ve already made some announcements recently with American
Media LLC as well as IFF, where we’ve looked at doing some product development
together.”
Listen to the
podcast featuring Jerry
Pearring, Chief Executive Officer of Real Brands, Inc. (OTC:RLBD):
The company recently announced signing a Letter of Intent
with Wonder Labs, LLC to create a
joint venture to leverage Real Brands brand building and sales capabilities
with Wonder Labs product development and production capabilities. The joint
venture will focus on accelerating development of innovative hemp derived CBD
and other unique high-value consumer products and launching these products
online and through traditional retail channels.
“As we prepare to launch our HempAid®, Humboldt Brands®,
Omegahemp™ and CBD Pharmacy™ brands, we have identified areas where we might
benefit from additional resources,” said Real Brands CEO, Jerry Pearring. “By
combining certain of Real Brands resources with Wonder Labs, we expect both
parties will benefit from the other parties’ distinct strengths while creating
a joint venture that is broader in scope than either company individually.”
We think that the opportunities in ingestibles and topical
skincare products is the most exciting to us and we want to compete both online
and through traditional retail channels. We have four brands, this joint venture
will bring a fifth brand to the portfolio. What we’re looking at is speed to
market, access to formulators and production capability. We’ve spent a great
deal of time in the last three years working with formulators and with labs,
and along the way we’ve seen the need to differentiate and that speed to market
is maybe a more important feature then maybe we thought coming into this year.
This joint venture enables us to have access to another formulator, access to
production capability and access to market intelligence from the standpoint of
the manufacturing plant we will be spending a great deal of time with.”
Merker discusses the Company’s most recent news and
developments as well as both the medical and recreational markets in Canada.
Merker also talked about the rollout of “Cannabis 2.0” for
WeedMd saying, “Right now we have our first extractor up and running
and I should preface that by saying that we have been extracting on site since
2017, but we were doing so at a smaller scale. We do have the experience
in-house in producing our own oil and tinctures for the cannabis market. What
we’ve done now is, we've implemented more industrial scale production and
processing and extraction. First of all we will be producing the ingredients,
from the standpoint of crude, winterized crude all the way to distillate. The
easiest products for us to get to market right now are, quite frankly for the
vape products. That's something we’re going to be present in the market with
and that makes a lot of sense right now for us a company.”
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