Point Roberts, WA - May 13, 2013 (Investorideas.com newswire) Investorideas.com staff: Investorideas.com, an investor research portal specializing in investing ideas in leading sectors including tech and mobile stocks issues a news and trading alert for mobile commerce and mobile marketing trends in retail and some of the recently announced deals that are changing the way retail consumers are reaching out to consumers.
Yesterday a deal was announced between MobileBits Corporation (OTCBB: MBIT) and DDR Corp. (NYSE: DDR),
the owner and manager of 445 value-oriented shopping centers
representing 116 million square feet in 39 states, Puerto Rico and
MobileBits Corporation (MBIT) provider of SAMY ℠ , the award
winning mobile marketing and engagement network, announced a strategic
agreement with DDR Corp. (DDR), to roll-out the SAMY solution to all DDR
In an effort to complement and enhance their current mobile
technology solutions, MobileBits intends to integrate the ValuText
location-based functionality into the SAMY solution, resulting in
additional opportunities for merchants and consumers to interact. The
existing 800 ValuText retailers representing more than 10,000 merchant
locations and over 1,200 campaigns will benefit immediately by the
transaction. SAMY will also be made available to all 14,000 individual
DDR brand tenants and SAMY marketing assets will be deployed to all DDR
shopping centers nationwide to support the rollout.
SAMY is an innovative 'mobile mall' application that allows
shoppers to gain instant access to the latest discounts, coupons and
loyalty cards via their mobile devices.
This follows a trend established with giant Simon Property Group, Inc. (NYSE:SPG),
a company that owns or has an interest in 373 retail real estate
properties comprising 256 million square feet of gross leasable area in
North America, Europe and Asia and shopkick to provide a rewards based
shopping app deployed to 100 malls. .
The shopkick app is already one of the 5 most widely used shopping
apps in the country, according to Nielsen, along with giants like eBay (EBAY) and Amazon (AMZN).
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