Yesterday a deal was announced between MobileBits Corporation (OTCBB: MBIT) and DDR Corp. (NYSE: DDR), the owner and manager of 445 value-oriented shopping centers representing 116 million square feet in 39 states, Puerto Rico and Brazil.
MobileBits Corporation (MBIT) provider of SAMY ℠ , the award winning mobile marketing and engagement network, announced a strategic agreement with DDR Corp. (DDR), to roll-out the SAMY solution to all DDR retail centers.
In an effort to complement and enhance their current mobile technology solutions, MobileBits intends to integrate the ValuText location-based functionality into the SAMY solution, resulting in additional opportunities for merchants and consumers to interact. The existing 800 ValuText retailers representing more than 10,000 merchant locations and over 1,200 campaigns will benefit immediately by the transaction. SAMY will also be made available to all 14,000 individual DDR brand tenants and SAMY marketing assets will be deployed to all DDR shopping centers nationwide to support the rollout.
SAMY is an innovative 'mobile mall' application that allows shoppers to gain instant access to the latest discounts, coupons and loyalty cards via their mobile devices.
This follows a trend established with real estate
giant Simon Property Group, Inc. (NYSE:SPG),
a company that owns or has an interest in 373 retail real estate
properties comprising 256 million square feet of gross leasable area in
North America, Europe and Asia and shopkick to provide a rewards based
shopping app deployed to 100 malls. . The shopkick app is already one of the 5 most widely used shopping apps in the country, according to Nielsen, along with giants like eBay (EBAY) and Amazon (AMZN).
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