Consumer/Retail Stocks; YesDTC (OTCBB: YESD.PK) Begins Revenue Recognition for WordSmart - Expects Revenue of at Least $12 Million Over Next 12 Months From Acquisition

SAN FRANCISCO - November 17, 2010 (Investorideas.com newswire) � YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, announced today it has begun recognizing revenue from the recently acquired WordSmart direct response television program. This new revenue stream, when combined with currently running campaigns and new campaigns that are expected to go online over the near team, are expected to provide the Company significant revenue growth over the coming quarters. The Company is estimating it will generate at least $12 million of revenue from the WordSmart initiative alone over the next twelve months.

The WordSmart vocabulary and knowledge building long form direct response television program is hosted by Mr. Alex Trebek, the host of the popular television quiz show "Jeopardy!" representing the number two prime time television series currently in syndication averaging nine million viewers a day. YesDTC recently acquired the ongoing direct response television and radio marketing rights to the WordSmart product.
Joseph Noel, CEO of YesDTC, commented, "WordSmart is a perfect property for YesDTC as it has low duplications costs, a high average sale in excess of $340.00 per order and consistent average media efficiency ratios in excess of 2.0, with the ratio exceeding 2.5 recently. Late November and December are the strongest sales periods for WordSmart and as a result we plan to post meaningful revenues beginning this quarter. We are planning additional refinements to the show and we are also planning further utilization of Alex Trebek to further promote the product, including a heavy measure of social media related marketing."
Mr. Noel continued, "We believe our common shares remain well undervalued relative to our expected revenues for next year. The shares are currently trading at less than 25% of next year's sales levels from this acquisition alone. We currently have two additional programs underway, with a fourth and fifth planned for later this quarter and for the first quarter of next year."
WordSmart joins YesDTC's growing product portfolio, which also includes SimplyMusic(TM), the playing-based music education system, MediPendant(TM), the only speak and listen through the pendant medical alarm system, and PureSleep(R) The Stop Snoring Solution. The Company's infomercials for SimplyMusic, MediPendant, PureSleep and WordSmart can be seen at the following links, respectively, www.trysimplymusic.com, www.medipendant.com, www.puresleep.com, and http://www.vimeo.com/16363930.
About YesDTC Holdings, Inc.
YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv.
Forward-Looking Statements
Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.
Contact:
YesDTC Holdings, Inc
Christian Kirsebom
(925) 247-6666
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