Consumer/ Retail Stocks; YesDTC (OTCBB: YESD.PK) Announces Profitability for WordSmart DRTV Campaign - Media Spending to be Significantly Expanded

SAN FRANCISCO - January 5, 2011 (Investorideas.com newswire) � YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, announced today the Company's recently acquired WordSmart direct response television campaign has achieved profitability. YesDTC began recognizing revenue from WordSmart product sales on November 15, 2010. Since that time, the program has been operating on a profitable basis, achieving strong media efficiency ratios. As a result of the program's success, YesDTC plans to significantly increase media spending to drive additional profitable revenues.

The WordSmart vocabulary and knowledge building long form direct response television program is hosted by Mr. Alex Trebek, the host of the popular television quiz show "Jeopardy!" which represents the number two prime time television series currently in syndication that averages nine million viewers per day. YesDTC recently acquired the ongoing direct response television and radio marketing rights to the WordSmart product.
"We have now transitioned all WordSmart operations over to our preferred vendors and we are very excited about the results we are achieving. Since taking over the operations of WordSmart, the long form program has aired hundreds of times," commented Christian Kirsebom, General Manager of YesDTC. "We are currently in the process of significantly expanding our media purchases, which we believe will drive additional meaningful revenue growth. We expect WordSmart to be a major growth driver for YesDTC during 2011."
WordSmart joins YesDTC's growing product portfolio, which also includes SimplyMusic(TM), the playing-based music education system; MediPendant(TM), the only speak and listen through the pendant medical alarm system; and PureSleep(R) the Stop Snoring Solution. The Company's infomercials for SimplyMusic, MediPendant, PureSleep and WordSmart can be seen at the following links, respectively, www.trysimplymusic.com, www.medipendant.com, www.puresleep.com, and http://www.vimeo.com/16363930
About YesDTC Holdings, Inc.
YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv.
Forward-Looking Statements
Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.
Contact:
YesDTC Holdings, Inc
Christian Kirsebom
(925) 247-6666
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