Ronald Erickson, CEO, of Visualant Inc. (OTCBB: VSUL), Discusses the Power and
Accuracy of its Patent Pending Sensor Technology

Multiple Market Applications For Spectral Pattern Matching Technology Include Homeland
Security, Identity Theft, Environmental and Agricultural

Point Roberts, WA- March 22, 2011 – Investorideas.com, an investor research portal
specializing in sector research, including security stocks, presents a Q&A interview featuring Mr.
Ronald Erickson, CEO, President and Chairman of the Board of Visualant, Inc. (OTCBB:VSUL).

Visualant’s patent pending ‘Spectral Pattern Matching’ technology uses light to create a unique
signature for individual items and classes of items, including a recent environmental application to
identify oil in water.

Interview:

Q: Investorideas.com
Ron, according to your corporate description, your sensor technology offers the simplest, fastest
and most inexpensive means to document unique non-visible signatures from nearly any kind of
product or surface. What kind of results and feedback are you seeing with the technology as your
applications widen into new markets?

A: Ronald Erickson, CEO, President and Chairman of the Board

As we continue our work in the laboratory we are discovering some rather startling results. For
example, this past week we were able to differentiate between ten brands of vodka. I don’t
expect that to be a business focus for us. It simply illustrates the power of the Spectral Pattern
Technology to detect the unique differences that exist between substances that appear identical
to the human eye.

Q: Investorideas.com
With some of the most recent applications in conjunction with your licensed partner, Javelin LLC,
you are detecting oil in water. To what level of accuracy and to what degree can your technology
detect the oil?

A: Ronald Erickson, CEO, President and Chairman of the Board

In the laboratory test setting we have been able to detect miniscule amounts of oil or adulterates
in oil. The laboratory tests have provided evidence of an acceptable level of accuracy.

Q: Investorideas.com
From an accuracy and efficiency standpoint, who would you say your nearest competitors are in
the sensor market? And how do you compare?

A: Ronald Erickson, CEO, President and Chairman of the Board

There are any number of competitors providing competitive products in the senor market. We
believe that we have a distinct competitive advantage because of our low cost model and the
flexibility and durability of our technology.

Q: Investorideas.com
How does your technology enhance and improve overall security by adding it to current
biometrics technology?

A: Ronald Erickson, CEO, President and Chairman of the Board

The Visualant Spectral Pattern Technology adds an additional layer of authentication and
requires no added features such as an RFID chip, taggant, thread or hologram. We simply see
that color that is present.

Q: Investorideas.com
In terms of new applications, is there ongoing testing and R&D to develop new markets internally
at Visualant or do you work with partners and companies that license the technology to build this
out ?

A: Ronald Erickson, CEO, President and Chairman of the Board

We do both. We are working on a Spectral Pattern Matching Development Kit which third parties
can use to develop their own applications. We are also working on some product ideas at
Visualant which we will bring to market ourselves and in conjunction with joint venture partners.

Q: Investorideas.com
In terms of potential new partners and markets, what industry sector are you seeing the most
interest and activity in? And why do you think that is?

A. Ronald Erickson, CEO, President and Chairman of the Board

Naturally, given the focus of our TransTech subsidiary on the security and authentication
marketplace we are seeing most of our activity in that sector. It is an extremely important part of
the market.

About Visualant, Inc. (OTCBB: VSUL)
Visualant, Inc. develops low-cost, high speed, light-based security and quality control solutions
for use in homeland security, anti-counterfeiting, forgery/fraud prevention, brand protection and
process control applications. Its patent-pending technology uses controlled illumination with
specific bands of light, to establish a unique spectral signature for both individual and classes
of items. When matched against existing databases, these spectral signatures allow precise
identification and authentication of any item or substance. This breakthrough optical sensing
and data capture technology is called Spectral Pattern Matching (SPM). SPM technology can be
miniaturized and is easily integrated into a variety of hand-held or fixed mount configurations, and
can be combined in the same package as a bar-code or biometric scanner. www.visulant.net

Through its wholly owned subsidiary, TransTech Systems, Inc., the Company provides security
and authentication solutions to security and law enforcement markets throughout the United
States. www.ttsys.com

Contact:
Visualant, Inc.:
Lynn Felsinger
206 903 1351
Lynn@visualant.net

Investor Relations
Paul DeRiso
Core Consulting Group
925-465-6088
paul@coreconsultingroup.com

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