Brian, from your company’s last financial
report, it shows a clear direction and shift to focusing on global
sales. Where do you see your biggest short term and long term
opportunities? A: President and CFO Brian Meadows
For the short term, we’re focusing on core high purity RebA product sales in the America’s. Applications are currently concentrated on beverage and tabletop applications, however we are seeing significant growth in supplements and food products. We’re also seeing heightened interest in our Naturals+ line of alternate sweetener which are also used by the same customer base that we are selling into. By the fourth quarter, we will also be shipping Luo Han Guo (Monk Fruit) to our customers.
For the longer term, while RebA and Luo Han Guo will likely be the dominant natural sweeteners, we have built the capacity to supply a wide range of products - stevia and luo han guo blends, RebC, RebD, RebX, and so on, that meets customer specific application requirements. As expertise in using the natural zero calorie sweeteners expands, we think that there will not be a single solution to lower calories, but rather a range of solutions.
Q: Investorideas.com
The soda industry is one segment within the sweetener market that is seeing a very definite shift from sugary soda to a healthier alternative as soda sales decline annually. What other segments of the food and beverage industry are realizing the same dramatic shifts? And are you seeing any surprises within the industry?
A: President and CFO Brian Meadows
The biggest shift we see is that while the first applications for stevia products was to replace artificial HIS, now many applications are for use of sugar/stevia blends to reduce calories.
Segments shifting toward lower calorie products include yogurt and dairy, nutritional bars, supplements, etc. We’re fielding inquiries from virtually every product category. This clearlt demonstrates how stevia has moved from the fringe to a mainstream product, as the F&B industry is looking for ways to reduce calories throughout their product lines.
Q: Investorideas.com
Why do you think consumers are more educated now than ever on the health dangers associated with artificial sweeteners versus healthy alternatives like Stevia? What do you think has caused this consumer awareness to really take place?
A: President and CFO Brian Meadows
Todays’ consumers have access to a lot more information about the foods they consume, and perhaps due to the impact of social media, they are asking the tough questions about the ingredients. The increase in diseases such as obesity and diabetes has also lead to increased knowledge about managing these conditions and preventing them. And consumers are voting with their wallets. Another area of consumer interest is in the supply chains, demanding transparency on sustainability. Companies that can show that they care about their farmers are thriving. Part of our initiatives over the past couple of years has been to increase our farmer’s incomes through higher yielding patented seeds.
Q: Investorideas.com
Looking at one of your top competitors, PureCircle Limited (LSE: PURE.L), how would you compare your company’s product and global strategy?
A: President and CFO Brian Meadows
For product strategy, we can supply the entire range of natural sourced zero calorie products, and not just stevia. While stevia will remain the dominant product line, our customers also are currently sourcing complementary natural ingredient products and we have the opportunity to supply a larger range of products they need.
We also focus a lot more on the agriculture part of the supply chain and we have several key patents awarded that demonstrate our advantage. Our agricultural strategy is focused only on China where over 80% of the world’s stevia is grown and allows us to focus on our strength’s in China, which has recently been augmented with our relationship with COFCO, China’s largest food company. Agriculture is the key to a sustainable stevia product where the farmer’s income is high and our cost is low - a real win:win for the farmer and GLG and a sustainable business model.
Q: Investorideas.com
In terms of untapped markets, we saw recent news that Israel just had its first stevia sweetened soda enter the market with 'Green Cola’, by G Willi-Food International. Where do you see new potential markets for stevia and your company?
A: President and CFO Brian Meadows
This new product rollout is indicative of what we are seeing worldwide. The key trends that are driving the markets for natural zero calorie sweeteners are rise in health related issues with the consumption of too much sugar (Obesity and Diabetes), the consumer’s desire for more natural products in their diet and F&B companies response through new products that have lower calories and more natural ingredients. We are seeing this really as a global development in consumer F&B products which makes our industry a very exciting place to be.
GLG Life Tech Corporation (TSX: GLG), ( www.glglifetech.com)
GLG Life Tech Corporation is a global leader in the supply of high purity stevia extracts, an all-natural zero-calorie sweetener used in food and beverages. The Company's vertically integrated operations cover each step in the stevia supply chain including non-GMO stevia seed breeding, natural propagation, stevia leaf growth and harvest, proprietary extraction and refining, marketing and distribution of finished product.
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