#CBD; The Socially Accepted and Brand Building Product
of 2019 (OTC: $RLBD) (NYSE: $APHA) (NYSE: $CGC) (NASDAQ: $NEPT)
Point
Roberts WA, Delta, BC – November 15, 2019 - Investorideas.com, a leading
investor news resource covering cannabis and hemp stocks releases a sector
snapshot featuring Real Brands, Inc. (OTC:RLBD), reporting on the
increased focus towards branding as both the CBD and cannabis industries mature
across North America.
Cannabis
and CBD products are becoming more socially accepted and consumer awareness
regarding these products continues to grow, which is making many companies
focus more on brand building with their current product offerings, with one of
the key market drivers being quality and consistency.
Read this in full
at https://www.investorideas.com/news/2019/cannabis/11151CBD-RLBD-APHA-CGC-NEPT.asp
In
recent
news,
“the US Cannabidiol (CBD) market is expected to rise significantly during the
period 2019-2023. The market is expected to be driven by various growth
enhancing factors such as aging population, growing use of CBD among
millennials, increasing prevalence of arthritis, removal of hemp from
Controlled Substance Act, etc.”
Nielsen
predicts that, “By 2025,
the U.S. hemp-derived CBD market could be a $6 billion industry when
considering legalized sales of food and beverage products containing CBD from
hemp.”
Real Brands, Inc. (OTC:RLBD), a leading brand building company in the legal
Hemp-Derived CBD consumer products category, is targeting CBD categories
including: ingestibles, edibles and topicals.
The Company recently announced signing a Letter
of Intent with Wonder Labs, LLC to create a joint venture to leverage Real
Brands brand building and sales capabilities with Wonder Labs product
development and production capabilities. The joint venture will focus on
accelerating development of innovative hemp derived CBD and other unique
high-value consumer products and launching these products online and through
traditional retail channels.
“As we prepare to launch our HempAid®,
Humboldt Brands®, Omegahemp™ and CBD Pharmacy™ brands, we have identified areas
where we might benefit from additional resources,” said Real Brands CEO, Jerry
Pearring. “By combining certain of Real Brands resources with Wonder Labs, we expect
both parties will benefit from the other parties distinct strengths while
creating a joint venture that is broader in scope than either company
individually,” said Pearring.
“As the hemp derived CBD consumer products
marketplace evolves, new product innovation and speed to market are becoming
increasingly important,” commented Wonder Labs CEO Vicky Arbelaez-Scoates. “We believe this joint venture not only
enhances our efforts in these areas, but it also favorably impacts multiple
other aspects of our existing operations as well.”
Real Brands will have a controlling
interest in the joint venture while assuming and performing all management and
operational functions of the joint venture.
In addition, Wonder Labs will initially contribute a new consumer
product brand with innovative formulas while overseeing production of all
products developed and launched by the joint venture through its affiliated
owned and operated GMP and FDA certified manufacturing facility.
This
follows the company closing its previously
announced acquisition of the proprietary CBD formulas from Integrative Medicine
US of Coral Springs, Florida. The formulas consist of Ancient Chinese and other
Ancient Herbal Remedies that are paired with the latest scientific
breakthroughs in endocannabinoid systems, nutrients and hemp derived CBD.
Acquiring and
Developing Consumer Product brands infused with Hemp-Derived CBD,
Developing an
E-commerce website, developing a tradition mass market distribution, developing
local, regional and national retail relationships and partnering with
innovative and strategic companies involved with Hemp-Derived CBD.”
Aphria Inc. (TSX:
APHA)
(NYSE:
APHA)
has been seeing some successes with their cannabis brands in the Canadian
market having recently
announced
that all five of its medical and recreational brands, as well as its
subsidiary, Broken Coast Cannabis' Head Grower were recognized at the 6th
Annual Canadian Cannabis Awards presented by Lift & C.
The
Company received a total of seven awards. An expert panel of judges awarded
Broken Coast's Head Grower, Kevin Anderson 'Master Grower' and Aphria's Solei's
CBN Renew oil, 'Innovation of the Year'. Additionally, after more than 31,000
Canadians voted, the Company's adult-use brands Solei, RIFF, Good Supply,
Broken Coast, and its medical brand Aphria, took home top honours in product
categories.
"We
are thrilled to have not only all five of our brands across our medical and
recreational portfolios – Solei, RIFF, Good Supply, Broken Coast and Aphria –
recognized by thousands of Canadians but to have our Solei Renew CBN oil win
'Innovation of the Year'," said Irwin D. Simon, Interim CEO of Aphria.
"These awards speak to the quality of our products and strength of our
brands, as well as our commitment to innovation and continuously setting the
bar higher to deliver products we believe meet the needs of our patients and
consumers."
"We
are proud to see the hard work of Kevin Anderson, Head Grower at Broken Coast
honored," added Simon. "Broken Coast's superior craft quality is just
one reason why it continues to receive accolades and remains one of the most
sought-after brands on the market; another key factor is Kevin's expertise,
leadership and direction. We congratulate Kevin, and the teams in British
Columbia and Ontario for the award-winning work they continue to deliver.
Aphria's success will continue to be driven by our incredible employees, and
compelling and differentiated portfolio of brands and products."
Canopy Growth
Corporation (TSX:
WEED)
(NYSE:
CGC)
and Aubrey Drake Graham ("Drake") recently
announced
that they have entered into agreements to launch the More Life Growth CompanyTM,
a fully licensed producer of cannabis, based in Drake's hometown of Toronto,
Canada.
"When
we first began talks with Drake we were extremely inspired by and aligned with
his vision to bring best-in-class cannabis products to the world," said
Mark Zekulin, CEO of Canopy Growth Corporation. "Drake's perspective as a
culture leader and entrepreneur combined with Canopy Growth's breadth of
cannabis knowledge will allow our new company to bring an unmatched cannabis
experience to global markets."
Drake's
eclectic career includes experience across a wide variety of industries
including music, television, film, fashion, sports, brand development, content
curation and social and digital media strategy. Having launched numerous
successful brands over the past decade, he is uniquely positioned to bring his
innovative eye to the recreational cannabis industry.
"The
opportunity to partner with a world-class company like Canopy Growth on a
global scale is really exciting," shared More Life Growth Company founder,
Drake. "The idea of being able to build something special in an industry
that is ever growing has been inspiring. “More Life and More Blessing."
Proudly
based in Drake's hometown of Toronto, Ontario, More LifeTM is
centered around wellness, discovery and overall personal growth with the hope
of facilitating connections and shared experiences across the globe.
"All
in all, we couldn't be more excited to partner with Drake to bring his vision
for the More Life Growth Company to global cannabis markets," concluded
Mr. Zekulin. "We anticipate a long, successful, and mutually beneficial
working relationship."
The
Company and Drake will share further details on the More LifeTM team
and vision in the weeks to come.
Neptune Wellness
Solutions Inc.
(NASDAQ:
NEPT)
(TSX:
NEPT),
a health and wellness company focused on extraction, purification and
formulation of cannabinoids, announced that it has
entered into a collaboration agreement with
International Flavors & Fragrances Inc. to co-develop hemp-derived CBD
products for the mass retail and health & wellness markets. App Connect
Service, Inc. is also a party to the agreement to provide related branding
strategies and promotional activities.
Under
this strategic product development partnership, IFF will leverage its
intellectual property (IP) for taste, scent and nutrition to provide essential
oils and product development resources. Neptune will leverage its proprietary
cold ethanol extraction processes and formulation IP to deliver high quality,
full- and broad-spectrum extracts for the development, manufacture and
commercialization of hemp-derived products, infused with essential oils, for
the cosmetics, personal care and home care markets.
The
first products are expected to launch under Neptune's Forest Remedies brand at
US retailers in the first half of calendar 2020. The Initial launch will
include a variety of topical products across the aromatherapy category, a
market estimated at approximately $3 billion annually. Additional category
launches should follow and the total SKU count could ultimately exceed 50 SKUs.
Neptune will be responsible for the marketing and sale of the products. Neptune
will record revenues from product sales and in turn will pay a royalty to each
of IFF and App Connect associated with the sales of co-developed products.
"The
agreement represents a significant event in the development of our global
cannabis business, expanding our business model from primarily B2B to include a
robust B2C business platform. IFF has an impressive track record, remarkable
capabilities and global reach. This partnership will accelerate Neptune's
vision and growth strategy to be the leading producer of hemp extracts ingredients
and finished products for the global health & wellness and Consumer
Packaged Goods industries. We are also now better positioned to leverage our
management's experience building brands and relationships with key North
American retailers," stated Michael Cammarata, CEO of Neptune.
"We
are pleased to enter this strategic partnership and drive innovation that
satisfies customers' demands for quality, sustainability and
traceability," said Nicolas Mirzayantz, Divisional CEO, Scent at IFF.
"The hemp-derived CBD products we are developing will target consumer
preference towards natural health & wellness products."
Christophe
de Villeplee, IFF's SVP Global Consumer Fragrance added, "With health
& wellness a key pillar of IFF's strategy, we believe this new partnership
will greatly benefit from IFF-LMR's global expertise and leadership in
naturals.”
Whether
through strategic partnerships and JV’s for companies like Real Brands or
having a massive in-house infrastructure like some of the leaders, having quick
access for new product innovation and speed to market is becoming increasingly
important when it comes to brand building and as this market is still far from
full maturation, there is currently an abundance of brand opportunity in the
future.
With
professional athlete Scott Piercy, World-renowned PGA Tour Professional Golf
Pro signing on as brand ambassador for Real Brands and music icon Snoop Dog
lending his name to new products, the industry is ramping up for a real battle
of the brands.
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