#MushroomStocks Interview with CEO of Rritual Superfoods Inc. (CSE:
$RSF.C) Discusses #Mushrooms and #Adaptogens; @Rritual_IR
Delta, Kelowna, BC - March 17, 2021 (Investorideas.com
Newswire) www.Investorideas.com, a global news
source covering leading sectors including health and wellness, issues an
exclusive interview with David Kerbel, CEO of Rritual Superfoods Inc.
(CSE:RSF), a functional superfood company that creates plant-based elixirs which
support immunity, focus and relaxation. In the interview we discuss Rritual
Superfoods line of functional mushroom and adaptogen formulations, as well as
the 'Superfoods' and 'Functional Foods' categories as a whole.
Listen to the podcast:
https://www.investorideas.com/Audio/Podcasts/2021/031521-CSE-RSF.mp3
Read this in full
at https://www.investorideas.com/news/2021/lohas/03161Podcast-CEO-Rritual-Superfoods-Inc.asp
As
with most of the Rritual Superfoods team, Mr. Kerbel boasts over three decades of
experience in the CPG sector and when asked what has him excited about the
‘Superfoods’ category, Kerbel commented, “Rritual Superfoods has been around
for about a year now. I’ve been in the CPG business for 35 years and I’ve seen
great trends and opportunities throughout my career, and this is the third time
I’ve been able to be part of an IPO and I’m really excited to be here within
this space and with this brand.”
Ritual
recently
completed
their IPO and began trading on the CSE on March 8th.
“Rritual
Superfoods is in the ‘Functional Foods’ arena, that’s a multiple billion dollar
(275 Billion USD) global category. We then focus that into ‘Functional
Mushrooms’ and ‘Adaptogens’ which is a 34 billion dollar category growing at a
rate of about 7.5 - 8 CAGR per year, so we feel really good about the space
that we’re in and that we can differentiate our products in.”
According
to Grandview
Research,
“The global superfoods market size was estimated at USD 137.0 billion in 2018
and is projected to ascend at a CAGR of 5.9% over the forecast period. Growing
consumer interest in a healthy diet and wellness benefits has led to a thriving
food & beverage industry in the recent past and this trend is expected to
continue over the forecast period. This, in turn, is projected to propel the
demand for superfoods in the coming years.”
Kerbel
went on to discuss Rritual’s current product offerings in more detail such as
the Chaga
Immune,
Lion’s
Mane Focus
and Reishi
Relax.
Each formulation is a unique combination of both the functional mushrooms in
concert with the adaptogens to achieve the desired effect.
Chaga is enhanced with
Eleuthero root, a rich source of polysaccharides, which support the body’s
natural immune defenses and its response to stress; Reishi is enhanced with Ashwagandha and cacao to bring balance to
vital bodily functions that are commonly disrupted by stress including difficulty
falling or staying sleep, a sluggish metabolism and poor immune health; Lion’s Mane is enhanced with Rhodiola
Rosea root which helps support a healthy response to stress and helps promote
mental agility, focus, creativity and overall cognitive performance.
Kerbel
went on to discuss how Chief Innovation Officer, Stacie
Gillespie
comes up with each of Rritual’s unique formulations saying, “The functional
mushroom piece is interesting because it’s a 2000 year old practice, it’s been
used for millennia. What we’ve done is taken that through our Chief Innovation
Officer to develop these brands to adapt both the 2000 year old traditions of
the functional mushrooms with these adaptogens. We’ve got 2000 years of history
with up-to-date new and exciting adaptogens that we can blend into this
product. Whole Foods named ‘Functional Foods’
which we play in, as the number one food trend for 2021. We feel we’ve got
verification and recognition of what we’ve done, and the coolest part of it is
that we’ve got a great tasting product. We have an all natural bitter blocker,
so no artificial flavouring or sweeteners. We’ve developed this with core
ingredients of functional mushrooms and adaptogens and I take it every day.”
Kerbel
went on to discuss both the current and upcoming product formats for Rritual
Superfoods, what sets their team apart, with their combined executive leadership boasting over 100 years of consumer
packaged goods pedigree, as well as the future of the ‘Superfoods’ category and
how this industry sector is expected to evolve and grow in 2021 and beyond.
Rritual plans to position itself to be a leader in the
functional health and wellness industry and Rritual's superfood elixirs can be
found online at www.rritual.com.
About Rritual
Rritual
is a functional superfood company that creates plant-based elixirs, which
support immunity, focus and relaxation. The company is poised to dominate a
segment where demand and sales are growing exponentially. Under the executive
leadership with over 100 years of CPG pedigree, Rritual is launching in North
America in Q2 2021 as the company positions itself as a leader in the
functional health and wellness industry.
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