Cannabis and Craft Beer Combine; #CBD Infused
Beverages Coming Soon: (NYSE: $HEXO) (OTC: $HIPH) (OTC: $SIPC) (NASDAQ: $TLRY)
Point Roberts, WA and Delta, BC - March 19, 2019
(Investorideas.com Newswire) Investorideas.com, a leading investor news
resource covering hemp and cannabis stocks releases a snapshot looking at how
the craft beer industry and the CBD sector are joining forces to bring CBD
infused beer to consumers.
New Frontier Data estimates that overall domestic cannabis
sales grew 6.7% in 2018, while alcohol sales grew at 5% year over year (source:
bw166). It’s clear to see why the marrying of the two sectors is underway.
Craft beer and
cannabis seem to be moving forward hand-in-hand as more and more cannabis
companies look for partnership agreements with public or private brewers to
bring CBD-infused beers to market. This has come in many forms including Province Brands’ beer brewed directly from cannabis and hemp,
or Michigan’s Founders Brewery which is working with CBD oil in their
beers.
In October 2018, Molson Coors Canada, the Canadian
business unit of Molson Coors Brewing Company and HEXO Corp. (TSX: HEXO) (NYSE:HEXO) announced the formation of their joint venture, Truss, led by former Molson Coors
executive, Brett Vye, in the role of Chief Executive Officer.
Since this news however, Hexo has been quiet on its CBD
Beer venture and we will most likely have to wait until closer to October of
this year, when Canada is expected to legalize infused beverages and edibles,
to hear more news on this front.
American Premium Water Corporation (OTC: HIPH) may not be waiting until October to have products hit
shelves, as they recently announced an agreement with Hanlons Brewery in
England to produce beer infused with CBD using the Company’s proprietary
formulation. Testing will begin immediately on the combination of the Company’s
proprietary hydro-nano CBD formulation with Hanlon’s beer, with commercial
sales to be determined at a later date.
CEO of American Premium Water Corporation, Ryan Fishoff
commented, “I am excited to announce that the Company has entered to an
agreement with Hanlons brewery in the UK. This is a very exciting partnership
that provides numerous possibilities for monetization, and brand recognition on
the European continent. The liquor and beer industry has been very fascinated
with the introduction of CBD into the market, and this partnership affords us
the opportunity to step into the discussion with the larger players in the
market. We’re going to begin experimenting with the process of combining beer
and the CBD formulations immediately. The goal will be to have a product
available for commercial sale as soon as possible. I will keep shareholders
abreast when there are developments on bringing the product to market.”
According to Mordor Intelligence, the European beer market
is estimated to be around $185 Billion in size, which presents a huge
opportunity for HIPH as the Company prepares to enter into such a large market.
Sipp Industries, Inc. (OTC: SIPC), a newcomer to the space and the first publicly traded
company in America whose primary focus is the production and sales of
hemp-infused beer is looking to the US, having announced that it has submitted a new Cannabidiol (CBD) beer
formula to the Alcohol and Tobacco Tax and Trade Bureau (TTB).
Sipp Industries’ CBD-infused beer
formula has been under development since 2017 when the first test batch was
produced and the Company submitted its final version of this Hemp and
CBD-infused craft beer recipe in February along with all of the required
regulatory documentation, including sourcing data and laboratory testing.
Much like Hexo and Molson, we are
still awaiting news from Tilray, Inc. (NASDAQ: TLRY), a global leader in cannabis research, cultivation,
production and distribution, and Anheuser-Busch InBev SA/NV on their infused beverage program which was also
announced late last year. That doesn’t mean the company has been silent, as
Tilray recently announced the closing of a definitive agreement in which Tilray has
acquired all of the issued and outstanding securities of FHF Holdings Ltd.
(“Manitoba Harvest”) for an aggregate maximum purchase price of C$419 million.
By leveraging Manitoba Harvest’s established
distribution network, Tilray plans to accelerate its expansion into US and
Canadian markets, where legal, for CBD products.
With so many beer/CBD product
developments in the works, the big question now is “who will have their
products ready for the next shift in legalization?” Bigger producers like
Canopy and Constellation or Hexo and Molson may have a distribution edge but
will their beers hold up against smaller craft brewers? We’ve seen the
‘crafters’ take significant market share from large producers over the past few
decades, we’ll have to wait to see if they can do it again with a new
generation of brews.
For investors
following cannabis stocks, Investor Ideas has created a stock directory of publicly traded CSE, TSX, TSXV, OTC, NASDAQ, NYSE, ASX
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